Content Marketing Senior Specialist, Trading
London Stock Exchange Group
West Stre, Johannesburg, ZAF
2d ago

Role Overview

The Communications & Marketing organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximises the impact of our investment and our relevance in the market.

This role in the Content Studio team supports the Trading business, which offers clients efficient workflow support for all trading requirements, from pre-trade analytics, to execution of trades, all the way to the post-trade compliance and archiving support.

If you are interested and passionate about learning the challenges of our Trading audience, and how we can help with our comprehensive solutions, then read further.

This role has a strong focus within Equities Trading.

Key responsibilities

Content Marketing Strategy :

  • Develop and use subject matter expertise and emotional intelligence to understand the customer and develop a content strategy for our Trading solutions that is fully aligned with our overall brand strategy and supports and extends marketing initiatives
  • Map content to the full buyer and influencer journey from Interest and Exposure to Purchase and Customer Expansion
  • Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our solutions
  • Partner with colleagues across marketing and communications to ensure our content marketing is aligned to wider business objectives
  • Communicate the Trading solutions content strategy and plans and to obtain business buy-in
  • Content Development :

  • Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.)
  • Engage and collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points
  • Work closely with content marketing community leads to ensure alignment and consistency across all collateral
  • In collaboration with strategic marketing partners, support the development of strong, targeted messaging that is compelling, differentiated and aligned to the customer workflow
  • Grow brand awareness through content that is consistent and builds a thoughtful presence within the target communities
  • Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process
  • Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximize return on investment
  • Ensure all Trading solutions content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels
  • Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment
  • Run content marketing budgets and keep an accurate record of expenditure
  • Skills and experience :

  • Proven experience in marketing to the financial markets’ community
  • Previous experience of using financial markets desktop applications
  • Understanding of financial markets and data sets used by front office teams would be helpful
  • Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions
  • Strong ability to learn, listen and collaborate
  • Strong portfolio of work and track record of success in financial markets
  • Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process
  • Ability to repurpose and build content using strong copyediting and writing skills
  • Able to brief designers, additional copywriters and third-party agencies on content
  • Ability to build impactful content pieces and demonstrate relevant metrics using copywriting skills
  • Excellent attention to detail and accuracy
  • Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
  • Strong collaboration skills and ability to negotiate through a diverse and global matrix structure
  • Customer centric approach and focus
  • Excellent project management skills and a proactive approach
  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
  • Ability to handle multiple projects at once
  • People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.

    At LSEG we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage collaboration, enabling innovation and rapid development of solutions that make a difference.

    Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels driven to reach their potential.

    We know that real personal growth cannot be achieved by simply climbing a career ladder which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise.

    LSEG are committed to supporting emotional, physical, financial and societal wellbeing. Our tailored benefits are a key part of this commitment and we offer colleagues a range of support from healthcare and retirement planning to paid volunteering days and consumer discounts.

    We also make reasonable accommodations for applicants and employees with disabilities. If an accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please make your recruiter aware, we want to ensure you perform at your best.

    As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with purposeful careers.

    Please take a moment to read this privacy notice carefully, as it describes what personal information the London Stock Exchange Group (LSEG) ( We ) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject .

    If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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