Marketing Manager
OUTA
Johannesburg, South Africa, Gauteng, ZA
6d ago

The holder of this position will be responsible for devising, implementing and managing all internal and external marketing campaigns, ensuring messaging is consistent with the OUTA marketing strategy.

He / she will be responsible for managing OUTA’s content marketing operation, and the overall success of content marketing initiatives.

They will guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.

The incumbent will provide leadership, guidance and support to the marketing team. A particular note needs to be given to the fact that the position requires a propensity to working to tight deadlines and at a fast pace within a team environment, often outside normal office hours.

  • Support the head of marketing and communications in the development of the marketing strategy, with a specific focus on the content marketing strategy
  • Generation of content marketing plans, with SMART objectives
  • Creation of a monthly editorial calendar
  • Content research and writing
  • Management of the production other elements of content
  • Editing and proofing of content
  • Content publishing and promotion, as well as performance monitoring and analysis
  • Generate content plans for specific projects, campaigns and events, working in collaboration with the relevant department(s)
  • Liaise and engage with various role players maintaining absolute confidentiality at all times.
  • Research and competitor analysis
  • Ensuring OUTA’s website is accurate and updated
  • Training, growth and development of staff
  • Providing support, guidance and effective management of the team.
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