The holder of this position will be responsible for devising, implementing and managing all internal and external marketing campaigns, ensuring messaging is consistent with the OUTA marketing strategy.
He / she will be responsible for managing OUTA’s content marketing operation, and the overall success of content marketing initiatives.
They will guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
The incumbent will provide leadership, guidance and support to the marketing team. A particular note needs to be given to the fact that the position requires a propensity to working to tight deadlines and at a fast pace within a team environment, often outside normal office hours.
Support the head of marketing and communications in the development of the marketing strategy, with a specific focus on the content marketing strategy
Generation of content marketing plans, with SMART objectives
Creation of a monthly editorial calendar
Content research and writing
Management of the production other elements of content
Editing and proofing of content
Content publishing and promotion, as well as performance monitoring and analysis
Generate content plans for specific projects, campaigns and events, working in collaboration with the relevant department(s)
Liaise and engage with various role players maintaining absolute confidentiality at all times.
Research and competitor analysis
Ensuring OUTA’s website is accurate and updated
Training, growth and development of staff
Providing support, guidance and effective management of the team.