Creative Copywriter
Wilderness Safaris
Modimolle, Gauteng
2d ago
source : findojobs-za

PRIMARY PURPOSE Wilderness Safaris is looking for a Creative Copywriter to join their ever growing creative team. In this role you will be tasked with creating innovative and compelling content narratives, platforms and campaigns that drive our brand forward.

  • You have a passion to find new ways to engage with audiences and have a knack for combining creativity with insights. You thrive on collaboration and will work across our four marketing departments : Creative;
  • Consumer & Digital; Trade & Partnerships, and PR & Comms.In addition to creating content, media and marketing for a wide variety of users and user needs, you will be responsible for brainstorming creative concepts across the business;
  • developing original campaigns, and helping define how we strategically talk about our offering and initiatives.Were looking for an experienced creative writer who is excited about both offline and online experiences, and who understands how to use both traditional and digital tactics to hit campaign and business objectives.

    ResponsibilitiesCreation of insights-driven blog posts that generate interest and results; backed by SEO.Writing copy for websites, marketing brochures, editorial coffee table books, sales materials, presentations, sales packs and marketing campaigns, including e-newsletters, product content, booklets and print collateral.

    Assist with press releases, media placements, biographies and interviews.Campaign writing; film scripts, taglines, advertising messages.

    Editing and proof-reading work across marketing channels to ensure adherence to brand standards and messaging guidelines.

    Drive brand consistency across all company communications.Collaborate with senior internal stakeholders where required.CANDIDATE PROFILEExperience & Qualification : -Bachelors degree in English, Journalism, Marketing or Communications or relevant field.

    5+ years of experience in content creation, 3 of which within the travel and / or conservation tourism sector.Wide knowledge of the safari industry, and the different habitats that we operate in.

    Experience in the luxury sector and writing for UHNW audiences - luxury hospitality experience is a plus.Skills : -Excellent storyteller and a lyrical writer.

    Deep understanding of SEO and how to create content that generates results.A strong researcher and ability to leverage insights to deliver content.

  • Ability to marry creativity with business acumen.Ability to write professionally in a variety of styles for diverse audiences, especially for high-end;
  • you need to be able to adapt your voice to each project with extreme ease.Proven ability to demonstrate brand voice and adherence to guidelines.

    Capabilities : -Conceptual and innovative thinking.Strong interpersonal skills.Maturity and groundedness to work with an array of internal stakeholders.

    Ability to work under pressure and meet deadlines.Strong eye for detail and passionate about ensuring only the best work leaves the door.

    Ability to nurture and grow the team's skill-set and inspire talent to join and grow with the company.A passion for current trends coupled with a deep understanding of the full guest / consumer experience.

    Open to feedback with confidence required to know how and when to defend writing choices.An appreciation for the relationship between textual and visual elements (and great design in general).

    We expect our copywriters to understand that an output isnt truly great unless the copy and the designs support each other.

    Demonstrated ability to work independently when necessary and meet deadlines.Interests : -A passion for wildlife and a commitment to sustainability and conservationA love for words but appreciates brevityAppendix : Company backgroundWilderness Safaris, Africas largest hospitality and conservation company, operates in seven countries and across more than 40 exceptional camps and lodges.

    Located in some of the continents most remote, pristine and game-rich wilderness areas, the company offers unforgettable and exclusive adventures that help protect biodiversity, conserve wildlife and uplift local communities.

    Wilderness Safaris believes in creating impactful journeys, which it has been doing for some four decades. The companys purpose today is stronger than ever in its dedication to conserving and restoring Africas wilderness and wildlife.

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