Reference : 5920 DBConsultant : Dorei BarnesJob Description : Creating content and executing targeted fundraising, lead generation and conversion campaigns on social media and other online advertising platforms and ensuring the highest possible ROI.
Implementing advanced tools to optimize best use of social media advertising such as pixels. Developing donor journey e-mailers based on behaviour and other analytical insight to reduce the attrition (drop-off / churn) rates, and segmenting supporters in a CRM, assessing previous results with insights on donor behaviour and tracking current campaign for conversions keeping a clean set of data and being a data protection champion.
Work collaboratively to upgrade existing gifts, reactivating lapsed donors and upgrading once-off donors into regular giving donors through segmented e-mail and telemarketing campaigns, ensuring communication is targeted, effective and relevant.
Reporting to the Head of Fundraising to populate and monitor performance of campaigns. Supporting development and executing of long-term digital fundraising strategy and the overarching fundraising goals of the office.
Regular knowledge and tactics sharing with communications department to keep integrated departments, and keeping abreast of social media and fundraising market trends.
Qualifications : Several years of proven experience with Facebook and Google display advertising. Experience in sales through digital channels or online donations Experience with an advanced CRM system such as Salesforce or equivalent is an advantage.
Fluent in written and spoken English and Afrikaans. Relevant qualification in digital marketing or e-commerce fields. Proficient in MS Office Word & Excel.
Experience using Google Analytics for website tracking and improving user experience. Experience with / knowledge of Google Grants (AdWords).
How to Apply : Email your comprehensive CV to . If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
We reserve the right to only conduct interviews with candidates of choice. Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.