Paid Media Trader – Marketing and Communications
Initiate International
Cape Town
20d ago

An award winning digital marketing agency based in Cape Town have a great job opportunity for a Paid Media Trader to join their team.

This a proudly independent agency with a culture that is positive, encouraging and ambitious. They are looking for a Paid Media Trader with DoubleClick & Paid Social experience to take a leading role in the development of the agency’s integrated search and display proposition.

The Paid Media Trader in Cape Town will be responsible for defining / creating digital RTB strategies, implementing this in demand side platforms (various sophisticated technologies are used) and wisely spending a pre-

determined budget all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what inventory / audiences / programmatic strategies will be successful of a campaign.

This job is one of the few around South Africa and will be a major step in your online career. The emphasis of this job is very much on taking ownership of the end to end delivery of display campaigns, owning the campaign set up and execution, and running the team to ensure the service and the results exceed the client’s expectations.

Requirements for this Paid Media Trader job in Cape Town :

  • Agency side experience as a Programmatic or Paid Social Optimisation Trader.
  • Alternatively Paid Social experience running performance campaigns on Facebook, Twitter etc.
  • A thorough understanding of the display space, including traditional reservation buys, RTB and Paid Social performance campaigns
  • Experience of running programmatic campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients
  • Expertise in DSP and adserving technologies, preferably DoubleClick Campaign Manager and DoubleClick Bid Manager
  • Have extensive experience in managing performance Paid Social campaigns
  • Comfortable working with data to drive insights and recommendations
  • Excellent team and client management, and organisational and interpersonal skills
  • Apply
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