Senior Technical CRM Manager (FinTech)
Black Pen Recruitment
Cape Town, WC, za
5d ago

Job Description

Senior Technical CRM Manager (FinTech)

Are you an expert in CRM management? Are you an experienced Technical CRM Manager? Someone who understands crypto and the blockchain space?

Then we have the position for you!

Our client, a South African-based company, help businesses to meet all their operational needs. Their mission is to use digital solutions to help their customers focus on their main business.

This dynamic company is looking to hire a Senior Technical CRM Manager .

Job Type : Remote Full-Time

Requirements

The ideal candidate is someone who has :

A diploma or degree in Sales, Marketing, Business Administration or related field.

Have solid prior experience in a similar role.

You are analytical, data-driven and well-versed with Excel.

You are detail-oriented and thrive in dynamic and fast-paced working environments.

You possess excellent communication & interpersonal skills.

You are a strong team player and comfortable working in matrix environments .

Responsibilities :

Email delivery - optimisation of the day-to-day delivery rates / CTR / CTOR’s.

Constant monitoring of the IP Health checks

Driving optimization strategies into the communication flows

Channel Preferences

Optimisation of the email templates (image ratios / Copy flags)to ensure Inbox deliver and avoidance of spam traps

Assisting with the personalisation elements

Dynamic Content Blocks

AMPScript variables

Feeding into the data blueprints to allow for all underlying content / data requirements to be accessible to the marketing team

Ensuring that the Marcomms Stack is structured to allow for scalability

Utilising existing customer communication channels, while driving innovation into new Channels (DSP / Retargeting / social / Messenger style channels)

At the heart of all campaigns ensuring that regionalisation and personalisation are implemented

Help the marketing teams with building and enhancing existing segmentation

Expand on and drive automation initiatives into the business.

Create a culture in the team of optimisation based on A / B testing, data driven decision making and implementing shared learnings.

Act as a communication bridge between the software development teams and the customer CRM teams. This will include fleshing out technology briefs from the CRM team, to be built by the development teams.

If this sounds like the perfect job opportunity then apply today!

Requirements

The ideal candidate is someone who has : A diploma or degree in Sales, Marketing, Business Administration or related field.

Have solid prior experience in a similar role. You are analytical, data-driven and well-versed with Excel. You are detail-oriented and thrive in dynamic and fast-paced working environments.

You possess excellent communication & interpersonal skills. You are a strong team player and comfortable working in matrix environments .

Responsibilities : Email delivery - optimisation of the day-to-day delivery rates / CTR / CTOR’s. Constant monitoring of the IP Health checks Driving optimization strategies into the communication flows STO Channel Preferences Optimisation of the email templates (image ratios / Copy flags)to ensure Inbox deliver and avoidance of spam traps Assisting with the personalisation elements Dynamic Content Blocks AMPScript variables Feeding into the data blueprints to allow for all underlying content / data requirements to be accessible to the marketing team Ensuring that the Marcomms Stack is structured to allow for scalability Utilising existing customer communication channels, while driving innovation into new Channels (DSP / Retargeting / social / Messenger style channels) At the heart of all campaigns ensuring that regionalisation and personalisation are implemented Help the marketing teams with building and enhancing existing segmentation Expand on and drive automation initiatives into the business.

Create a culture in the team of optimisation based on A / B testing, data driven decision making and implementing shared learnings.

Act as a communication bridge between the software development teams and the customer CRM teams. This will include fleshing out technology briefs from the CRM team, to be built by the development teams.

If this sounds like the perfect job opportunity then apply today!

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