Senior Brand Manager ( JB1906)
kontak Recruitment
Pinetown, eThekwini Metro, eThekwini Metro
1d ago

Senior Brand Manager ( JB1906)

Market Related

Recruiting a Senior Brand Manager specifically within the media & Digital Marketing Agency space with experience in digital advertising in terms of social, online (Web) and other online platforms Suitable candidates would require at least 4-5 years’ experience within brand management working with multiple brands simultaneously specifically within a Digital Marketing Agency.

Knowledge of digital advertising and online essential. Previous experience working with blue chip brands and multi brands simultaneously

Responsible for adapting a brand strategy for the brand / s target market. As the brand guardian, the brand managers maintain brand integrity across all company marketing initiatives and communications, and may manager a portfolio of brands

Educational Requirements :

Marketing Degree or Relevant Qualification

Multi brand experience working with blue chip brands and multi brands simultaneously

Previous experience within traditional and digital online advertising marketing essential

Excellent computer literacy is essential if MS outlook, MS Word, MS PowerPoint, and MS Excel

To manage a very small team of brand managers

Duties and Responsibilities :

Responsible for managing brands in various markets to deliver business objectives

Responsible for implementing marketing strategies that develops and grows the designated brand

Create and manage the budget and organize resources to meet the brand objectives

Responsible for researching, planning, coordinating, and implementing of marketing plans / special projects

Deliver excellent brand marketing execution in a complex, multi-cultural environment that contributes to long term profitable growth

New product development, facilitating collection of preliminary data, analyses information and reports data for projects / brand strategies

Creative campaigns to continue being a market leader and gain market share from competitors

Conducts assessments of the products and market and competitive activity and recommend strategy for the marketing plan, promotional plan, and project schedule process

Coordinate and cooperates with sales and product managers in launching new products

Attends trade shows and industry association meetings

Negotiates with outside vendors as appropriate

May establish product pricing

Strategy development

Conduct market research

Analytics of data to identify trends, issues, opportunities for growth and development

Obtain continuous insights from branches / sites

Identify opportunities for new product development


Develop annual budgets

Monitor and update brand expenditure monthly

Realign budgets to brand targets

Ensure budgets to brand targets

Ensure budget allocation with yield highest ROI

Stakeholder relationships

Establish relationships with all the business unit stakeholders

Marketing campaigns

Development of effective and creative marketing campaigns that contribute to the brand growth

Ensure all communication and collateral is aligned to the brand values, identity, and vision

Ensure timeous execution of campaigns

Identify new marketing channels for driving brand awareness and lead generation

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