Senior Marketing Coordinator
The Foschini Group
Cape Town North
6d ago

Position Description :

Are you customer obsessed and keen for a career in Retail Marketing and Financial Services? Look no further! As a highly engaged member of our team, you will be responsible for working cross-functionally within TFG to deliver myTFGmoney campaigns that will drive revenue across the group’s 20+ retail brands and for the myTFGmoney division.

Key Responsibilities

  • To conceptually develop, coordinate, deploy and facilitate reporting of myTFGmoney campaigns for new and existing customers, internal stakeholders, and in support of Trading Divisions and other TFG enablers.
  • To create, collate and maintain branded content in a meaningful and effective way, for all communication channels : web, social media, in-store collateral, emails, SMSs, videos, presentations, other.
  • To work with external agencies and suppliers, the in-house business units (creative studio, retail brands, credit risk & strategy, collections, forensics, ops, rewards, insurance, cellular, media, customer services, e-commerce, group marketing and the customer analytics teams) to deliver effective campaigns.
  • To drive the conversion of new and existing customers within the TFG ecosystem to myTFGmoney products and services, through life cycle strategies
  • To coordinate marketing activity plans, identifying opportunities to increase sales and create myTFGmoney awareness.
  • To maintain and issue incentive offers and vouchers.
  • To ensure correct implementation of the myTFGmoney brand and maintenance of the CI guide
  • Attributes Required

  • A passion for retail, marketing and customer experience is essential
  • Smart, hard-working, with demonstrable integrity
  • Excellent writing, editing (spelling and grammar) and verbal communication skills
  • Analytical thinker with solution-orientation
  • A motivated self-starter and fast learner with an active thirst for knowledge
  • Able to work in a team and deliver to team objectives
  • Willing to take direction and able to work independently, demonstrating initiative
  • Highly organized with meticulous attention to detail, and a well-structured thought and operational process
  • Ability to multi-task and to meet tight deadlines
  • Comfortable working under pressure in a fast-paced environment
  • Confident and mature with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
  • Resilience and highly adaptable
  • Proactive in generating new ideas & identifying opportunities
  • Requirements

  • A tertiary qualification with Marketing or Commercial orientation
  • Proven experience in a similar role (minimum 3 5 years)
  • Advanced skills in the MS Office Suite (Word, Excel, Power Point) & Google Sheets
  • Proven experience working on multi-channel campaigns
  • Competency with digital marketing and social media platforms
  • Advantageous :

  • Experience in acquisition- and retention- focused direct marketing campaigns
  • An understanding of web analytics, tracking and reporting.
  • An understanding customer journeys
  • Copywriting
  • Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

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