Group Marketing Manager
Top Talent Professional Services
Durban, South Africa
21h ago
source : Executive Placements

Do you have a passion and flair for marketing and business development?

Are you strategically minded and able to work both at a strategic and execution level?

Are you a digital specialist?

Do you have international business and brand experience?

Do you have demonstrated experience working in a group of companies and with different products?

Are you inquisitive, creative and innovative?

Are you a team player?

Group Marketing (and Sales) Manager

The purpose of this role is to develop creative marketing strategies and execute solutions that will support business growth in line with the group strategy to meet the revenue target for each financial year.

Core Responsibilities (include but are not limited to) :

Strategy

Develop and execute the marketing strategy and plans.

Establish marketing goals based on past performance and market forecasts.

Work within the department budget to develop cost-effective marketing plans for each product

and / or service.

Lead and manage the execution of marketing initiatives and programmes from start to finish.

Approve and oversee the creative development of promotional materials, website content,

advertisements, and other marketing-related projects.

Collaboration and Team Management

Collaborate with strategic partners and leverage their expertise.

Communicate with various media buyers, advertising agencies, printers, and other service providers

to help marketing projects come to fruition.

Act as a representative for the marketing department in important buyer meetings.

Build and maintain good working relationships across business entities by identifying and

addressing individual business entity needs.

Collaborate with and train teams.

Communicate the marketing strategy and gain clarity regarding the brand positioning.

Interview, hire, and train marketing team members.

Manage employee performance and mentor and develop the marketing team.

Work with the marketing team to develop detailed marketing plans for all media channels and sales teams.

Market Trends

Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to inform marketing strategies.

Clearly understand who the target market is, what they want, and how to give it to them. This needs to align with the sales strategy.

Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.

Oversee current offerings and come up with initiatives for new products and / or services. Provide in depth information to interested clients based on current offering.

Track all marketing and sales data and create detailed written reports and presentations to share with senior leadership.

Minimum Qualifications and Experience Required :

Bachelor''''''''s Degree in Marketing, Business, or a related field

At least 6 to 8 years of experience

A combination of marketing / advertising agency and business experience is preferred

A proven track record in knowing how to work with agencies, knowing how they operate and what they are looking for, and working with the long-term strategy of a business

Characteristics : High EQ

High EQ

Maturity and tenacity

Wordsmith. Copywriter

High energy and drive, dynamic and proactive

Resilient, agile, and adaptable

Tough-minded and direct

Strong strategic mindset

Creative and innovative

Organised, detail-orientated, and able to multi-task

Collaborative and a team player who inspires teams

Outgoing and affiliative

Open-minded, willingness to learn and grow, inquisitive

Personal Attributes :

Ability to work both at a strategic and executional level

Digital marketing and media strategy skills

Excellent IT skills, conversant in all forms of technology and social media, including LinkedIn, Twitter,

Facebook, Instagram, etc.

Excellent verbal and written communication, and presentation skills

Excellent organisational skills, strong attention to detail and results oriented

Ability to multitask and deliver under tight timelines, and on budget

Good with data research and analysis

Good interpersonal skills

Good collaborative and relationship management skills. Knows how to initiate and maintain relationships (inside and outside the business)

Good leadership and people management skills

Salary : Market related

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