Brand Manager
Gauteng, South Africa
6d ago

Job Description

Manage and market the company's Heart Failure products through developing and implementing marketing campaigns.

  • Sales & Market Share Product Profit & loss and forecasting Product Plans and cycle strategies in line with Marketing Powerhouse Customer Focus
  • Key customer and medical expert development
  • Adapt global strategies to local strategies and drive the implementation
  • Lead cross functional brand meetings and implementation of strategies
  • Provide sales teams with the necessary product information to enable them to promote products and engage in value added discussion which includes detail and promotional / clinical material
  • Market surveillance : Monitor, IMS,Impact RX, monitor and utilize infield intelligence
  • Work closely and liaise with Marketing agency / PR regarding product strategies and campaigns
  • Implement strategies to counteract competitor activities
  • Evaluate effectiveness of promotional strategies and material via co - travel with the representatives and ensrue that material are being used
  • Work with assigned Brand Manager for countries outside South Africa within SAC region to drive update in launched countries and preapre markets for new launches
  • Perform market research projects / focus groups to assess customer attitudes towards our product range
  • Regular monitor of and analysis of sales and market share
  • Competitor benchmarking to develop and implement proactive strategies to penetrat the chronic heart failure market

  • Direct and guide the Sales teams with regards to regional / localized strategies to maximize market share versus the competitors
  • Implementation of contingency plans as and when required
  • Prepare quarterly business reviews and promotional budgets
  • Formulate sales targets and promotional budgets by product
  • Continous review and monitoring sales and promotional budget in accordance with the LE requirements
  • Monitor sales progression against monthly plan
  • Formulate and monitor promotional spend versus budget
  • Customer focus, external and internal customer development
  • Identify and develop new MEs through CPD events and advisory boards
  • On - going working relationship and co travel with sales teams, to access their needs
  • Lead cross - functional / cross department teams gaining alignment of objectives to meet overal brand goals
  • Minimum requirements

    Relevant Health / Life Sciences related degree and marketing qualification

    Minimum 2 - 4 years previous brand management experience and cardiovascular experienc will be advantageous

    Pain launch experience will be beneficial

    Working experience within innovative multinational

    Public awareness campaigns

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