eCommerce/Digital Brand Manager: Totalsports
The Foschini Group
Cape Town Central
4d ago

Position Description :

  • Totalsports remains positioned as the premier sporting goods destination in South Africa. As strategic partners with leading global brands Nike, adidas, Asics and Puma;
  • Totalsports delights athletes and sports enthusiasts with the latest offering from sports brands. With a key sport strategy focusing on running, football and fitness, Totalsports offers customers a broad product assortment incorporating footwear;
  • apparel; equipment and technology thereby cementing market leadership.

    In Totalsports we believe that sport changes lives. If you believe this too, then we have the perfect position for you. An opportunity has become available in our marketing team for an eCommerce / Digital Brand Manager.

    Responsibilities :

  • Develop and lead the Brand digital and social content strategies
  • Manage the online merchant team responsible for uploading all content, product and promotions to the online store;
  • Develop and continuously optimise the ecommerce marketing plan and leverage all channels, to drive new customers, drive new revenue and emphasise up-
  • selling opportunities online;
  • Ensure all online marketing initiatives are trackable and ladder up to overall KPIs and revenue targets;
  • Ensure all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required;
  • Be able to analyse and report on all online performance, campaigns and promotions;
  • Develop strong online content that specifically drives sales, via good product descriptions, video, editorial and supplier-sourced materials;
  • Negotiate affiliate marketing strategies and opportunities where appropriate and coordinate with Group to ensure cohesion and opportunities for cross leverage;
  • Always seek new opportunities and initiatives to test product, drive revenue and brand awareness online, especially across TFG brands to drive up cross shopping;
  • Stay current with ecommerce and online consumer and digital trends and look for opportunities to use;
  • Ensure excellent working relationship with central ecommerce team, to support your success;
  • Manage relationships and on-going communication with Merchandise, Operations and the central ecommerce contact centre, logistics and supports teams;
  • Manage your relationship with various digital suppliers and external consultants
  • Managing and allocating online budget for all expenses in fiscal year, including invoicing and administration.
  • Required Skills :

  • Business Related Degree
  • Online retail trading experience is a MUST, preferably with a fashion lifestyle retailer;
  • Digital Marketing experience is a MUST, with more than 3 years managing online campaigns;
  • Knowledge and experience of social media and eCommerce for brands
  • Comfortable with the use of and ability to learn new digital technologies and media tactics;
  • Some exposure to, or experience of, retail planning or buying in an online environment;
  • Ability to interpret web analytics, tracking and reporting;
  • Excellent communication skills : Ability to present strategies and marketing plans; excellent written grammar and spelling.
  • Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

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