The Digital Marketing Specialist is responsible for design, creating and delivering digital marketing elements to support the expansion and growth of the business services and products for the function.
Experience & Qualifications :
Bachelor’s degree Marketing, Communication, Media or related field
Digital Marketing certification will be advantageous
Proficiency in graphics, web advertising, social media and web development is a must.
3-5 years’ experience in digital marketing
Experience delivering end to end digital marketing campaigns
Experience in data analysis and insights creation
Experience delivering effective and innovative digital campaigns.
Responsibilities and work output :
Contribute to the development of the digital marketing strategy to promote digital solutions and services.
Plan, develop and execute digital programs and campaigns aligned to digital marketing strategy.
Develop creative concepts and content such as presentations, newsletters, event support materials, research papers, and brochures.
Act as key contract between business area and relevant marketing and communications functions to promote collaboration and align initiatives and outcomes.
Create, implement and maintain site analytics, metrics, and reporting.
Design and deliver digital marketing elements to a range of audiences in the promotion of solutions, products and services.
Provide insight on the consumer market to inform key marketing and engagement strategies.
Build and maintain relationships with key stakeholders.
Sound business acumen
Conducting detailed L&D needs analysis
Agile project management
Time management skills
Conceptual and creative thinking
English proficiency and superior writing skills
Proficiency in the application of Learning Management Systems and educational technologies