Centurion, Gauteng, ZA
6d ago
source : Work-Force

The Digital Marketing Specialist is responsible for design, creating and delivering digital marketing elements to support the expansion and growth of the business services and products for the function.

Experience & Qualifications :

  • Bachelor’s degree Marketing, Communication, Media or related field
  • Digital Marketing certification will be advantageous
  • Proficiency in graphics, web advertising, social media and web development is a must.
  • 3-5 years’ experience in digital marketing
  • Experience delivering end to end digital marketing campaigns
  • Experience in data analysis and insights creation
  • Experience delivering effective and innovative digital campaigns.
  • Responsibilities and work output :

  • Contribute to the development of the digital marketing strategy to promote digital solutions and services.
  • Plan, develop and execute digital programs and campaigns aligned to digital marketing strategy.
  • Develop creative concepts and content such as presentations, newsletters, event support materials, research papers, and brochures.
  • Act as key contract between business area and relevant marketing and communications functions to promote collaboration and align initiatives and outcomes.
  • Create, implement and maintain site analytics, metrics, and reporting.
  • Design and deliver digital marketing elements to a range of audiences in the promotion of solutions, products and services.
  • Provide insight on the consumer market to inform key marketing and engagement strategies.
  • Build and maintain relationships with key stakeholders.
  • Competencies :

  • Sound business acumen
  • Conducting detailed L&D needs analysis
  • Agile project management
  • Time management skills
  • Conceptual and creative thinking
  • English proficiency and superior writing skills
  • Proficiency in the application of Learning Management Systems and educational technologies
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