Campaign Management Lead - Western Transvaal/North West
Syngenta
South Africa
9d ago

About Syngenta

As global demand for food and fuel continues to rise, we are dedicated to our purpose : Bringing plant potential to life.

Syngenta is one of the world’s leading companies with more than 28,000 employees in over 90 countries. We work in a collaborative an inspiring culture where personal contribution is rewarded and growth and development are at the heart of our culture.

Through our world-class science, global reach and commitment to working with our customers, we help to increase crop productivity, protect the environment and improve health and quality of life.

There’s never been a more important time to join Syngenta.

For more information about us please visit www.syngenta.com

ROLE PURPOSE

  • Lead the development & implementation of innovative & targeted marketing campaigns to achieve the growth and revenue goals of the Commercial Unit (South Africa) part of Africa $1bn target
  • Actively contribute to achieving excellence in marketing capabilities in the local organization
  • Key contributor into the Territory Crop Marketing Plans, their implementation and monitoring in the local Commercial Unit
  • ACCOUNTABILITIES

    Marketing Campaign Prioritization

  • Work with Asset Managers to agree the prioritisation of marketing campaigns that best support our strategies and deliver our sales & profit targets
  • Help Asset Managers & Technical Teams to provide information that will equip the CUs to construct innovative campaigns that reach the selected customer target groups
  • Work with Asset Managers and Technical Teams to develop New Product Introduction launch plans.
  • Marketing Campaign Development / Scoping

  • Lead cross-functional Campaign Teams (incl. Asset Managers as required, Technical Support, Sales, etc.) to develop Marketing campaigns
  • Develop Marketing Campaign Plans and ensure that Marketing Campaigns are clearly scoped (value proposition, customer segments, timelines, KPIs, budget, etc.).
  • Provide marketing input / objectives to guide trial set-up for the CU Technical Support & Sales teams (Demo & Farm Trials)
  • Collaborate across Asset Management to produce customer and crop focused campaigns where appropriate
  • Construct clear campaign communication briefs for Marketing Services to build with appropriate agencies where required
  • Marketing Campaign Implementation & Review

  • Deliver crop tactical marketing and campaign plans and to support commercial team and ensure delivery of maximum market share and profitable growth
  • Campaign execution : Within each campaign, ensure systematic :
  • Planning, execution, measurement and review
  • Reporting to main stakeholders within CU & Territory
  • Use and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database, which should enhance Commercial Unit CRM strategy
  • Embed the Territory Salesforce.com system ensuring it is viable and self-sustaining within the CU and is used to run and measure campaigns & improve Field Force Effectiveness
  • Overview the effectiveness of campaigns in season, and review campaign against objectives afterwards
  • Oversee and co-ordinate the execution of marketing campaigns (crop / channel / grower) through the in-country Campaign Implementation Leads, Field Force and other marketing components Lead & drive campaign implementation, fully leveraging CRM and Sales tools
  • Provide regular feedback on campaign implementation status and KPIs progression
  • Measure campaign efficiency and effectiveness together with Sales
  • Budget Responsibility

  • Working with the Marketing Services team, manage the advertising and promotional (A&P) spend budget for the assigned crop(s)
  • Work with the Head of Customer Marketing to provide a bottom-up view of budget requirements for A&P for the following year’s budget submission
  • Go-To-Market Excellence

  • Support the Sales team in customer engagement where required
  • Work with Asset Managers & Technical Support to build & implement excellent post-patent defence strategies
  • Engage price planning, budgeting and execution discussions with the aim of delivering or exceeding volume and price targets
  • Help the sales team raise pricing exceptions to the relevant Territory Asset Managers
  • Forecasting

  • Work with sales to develop accurate forecasts for products that maximise market opportunities, beat campaign sales targets and minimise end of season stocks.
  • Taking ownership of input to the TechMark meeting, pre-S&OP and &OP process.

  • Strategic Planning support
  • Support 5-year Territory Marketing Plan by providing local customer, market & competitor insights.
  • Qualifications

    KNOWLEDGE, EXPERIENCE & CAPABILITIES

    Critical Knowledge

  • Relevant tertiary qualification in agriculture, business, marketing or equivalent related subject or equivalent experience
  • In depth knowledge of agricultural industry
  • Understanding of sales process
  • Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
  • Critical Experience & Skills

  • Extensive applied experience in the agribusiness industry or marketing experience in a related industry
  • Proven applied experience of working with sales teams to deliver campaigns effectively
  • Experience of working with marketing functions in the development of campaigns
  • In-depth understanding of customer needs and ability to deliver innovative, customer-driven marketing campaigns
  • Understands & applies effective grower, channel and influencer segmentation
  • Is able to use market research & intelligence effectively to understand customers, markets, channels
  • Excellent communication skills, including written, verbal & presentation skills (bilingual)
  • Advanced computer literacy in Microsoft Office
  • Project & stakeholder management skills
  • Strategic thinking ability
  • Critical Technical and Professional Capabilities

  • Understands customer needs and can delivers innovative, customer-driven marketing campaigns
  • Understands & applies effective grower, channel and influencer segmentation
  • Is able to use market research & intelligence effectively to understand customers, markets, channels
  • Applies effective grower, channel and influencer segmentation
  • Delivers distinctive value proposition to customer
  • Leadership capability for campaign management
  • Communication and presentation skills with internal teams and external customers
  • Project & stakeholder management skills
  • Able to manage conflicting demands and prioritise appropriately
  • Ability to manage campaign budgets
  • Ability to proactively share best practice across the Territory
  • Critical leadership capabilities

  • Judgment
  • Strategic thinking
  • Focus on customers
  • Planning
  • Execution & results
  • Collaboration
  • Learning agility
  • Additional Information

  • Role will involve local & ad-hoc international travel
  • Syngenta is an equal opportunity Employer

    Should you not hear from us within 3 weeks of your application, please assume that it is unsuccessful.

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