Advertising Operations Manager

Publicis Groupe

Sandton, GP, za

6d ago

Advertising Operations Manager :

Monitoring workflow, ensuring tasks and issues are dealt with according to business priorities

Working with Client Success as a technical escalation point for the Campaign Management and Media Reporting teams

Recruitment and line management of Campaign Management team consisting of campaign implementation specialists

Recruitment and line management of Media Reporting team consisting of campaign measurement specialists

Manage digital campaign (display, video, audio, social, native and programmatic) launches

Confirm advertising technology integrations were completed by Client Success

Confirm campaigns are set up as per briefs from Agency

Ensuring work is executed in accordance the media briefs and needed feedback on the media briefs is given

Track campaign spend versus campaign budget

Monitor performance and ensure Campaign Managers are aware of any issues on their campaigns

Ensure the correct taxonomy is implemented

Ensuring work is in line with industry best practices and additional client and / or Agency specific requirements

Funnelling communications from Agency to Campaign Management and Media Reporting teams

Agency will refrain from contacting Campaign Management and Media Reporting teams directly, opting to traffic all work-related correspondence

In the event that clients request that the Campaign Manager attends meetings, the request will be taken under advisement, and if deemed a necessity, then the Head of Digital Advertising Operations will attend the meetings on behalf of the Campaign Manager.

Managing resource utilisation within team

Ensuring FTEs are fulfilled

Participate in responsibility allocation planning

Timesheet training and approvals

Media Reporting

Compiling, formatting, and editing of digital advertising reports

Ensuring reported data aligns with data from advertiser dashboards

Setting up standard report templates

Ensuring consistency in formats across all reports

Analysing all reports to ensure accuracy in information

Providing additional insights on the performance of the campaign

Reporting in manual templates provided by Agency if instructed to do so by the Head of Digital Advertising Operations

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