Paid Social Strategist – Marketing and Communications
Initiate International
Johannesburg
9d ago

Are you a Paid Social Strategist looking for an exciting new career opportunity? A leading digital agency has a great job opportunity for a Paid Social Strategist to join their team in Johannesburg .

Your key job responsibilities as the Paid Social Strategist in Johannesburg will include :

  • Reporting and analyzing paid campaigns in Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat
  • Weekly and Bi-weekly reporting on campaign performance
  • Internal communication on analysis of campaigns
  • Day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution
  • Strategizing and coordinating with design and content teams to develop creative for paid execution
  • Research on platform improvements and new offerings in the social media space
  • Additional duties as they continue to evolve
  • Requirements for this Paid Social Strategist job in Johannesburg :

  • Experience in Facebook Power Editor, Twitter Ads Manager, Google Analytics a plus building and maintaining campaigns with strategic organization
  • 3+ years of experience with a proven track record of success in meeting performance goals in paid social marketing
  • Experience communicating effectively with design and content teams to develop cohesive strategies for paid social flight and execution
  • Data lovers and analytically-minded people with a passion for marketing
  • Data-driven marketers with superior analytical and quantitative skills who think creatively to decide testing methodologies and optimize campaigns to deliver results
  • A clear passion for social media, and a strong point of view on its importance in the channel mix
  • Experience working within a complex scope of paid digital marketing including : campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid / budget management and strategy, and measurement / results analyses
  • Intermediate / advanced Excel skills
  • A good sense of humour!
  • Apply
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