Web Content and SEO Strategist – Marketing and Communications
Initiate International
4d ago

A leading digital agency have a great job opportunity for a Web Content and SEO Strategist to join their team in Johannesburg .

The Web Content and SEO Strategist will work with their clients to develop and optimize web content, use current best practices and digital strategies to drive qualified traffic to customer websites, perform monthly reviews of customer website performance, and provide regular recommendations to improve ROI and overall performance

Your key job responsibilities as the Web Content and SEO Strategist in Johannesburg will include :

  • Work collaboratively to develop Search Engine Optimization (SEO) and Search
  • Engine Marketing (SEM) strategies
  • Craft content that matches client’s digital marketing strategy messaging and is optimized for SEO and increases traffic and conversion
  • Research and implement content recommendations for organic SEO success
  • Conduct Key Word audits to identify what content will drive more traffic to clients’ websites and implement website content adjustments as necessary
  • Help to resolve issues uncovered during quality assurance testing resolution efforts can and will include light coding, adding meta descriptions, utilizing alternate tags, and providing some additional content writing
  • Collaborate with customer stakeholders and project teams to find additional SEO / SEM solutions during the development process and help ensure successful web launches
  • Create and deliver regular reports detailing project SEO challenges / successes
  • Use Google Analytics and other ROI tools to determine the success of SEO strategy and adjust content as necessary to improve the traffic to client websites
  • Monitor search engine performance, evaluating the quantity and quality of clicks
  • Requirements for this Web Content and SEO Strategist job in Johannesburg :

  • Two years’ experience in SEO and web content creation
  • Proven SEO / SEM experience
  • Strong Writing skills
  • The ability to write content specifically for the web
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • The ability to work with back-end SEO elements such as robots.txt, metadata, and site speed optimization
  • Effective skills with Microsoft Office software particularly with Excel’s advanced data tools
  • Effective analytical, written and communication skills, with the ability to prepare and deliver presentations to all levels within an organization
  • Apply
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