Retail Marketing Manager
Benclo Talent Specialists
Gauteng, South Africa
6d ago
source : findojobs-za

Must have experience in Fashion Retail Marketing Duties include : Develop and deliver marketing plans and projects which are on brand, budget and to deadline.

Build the brand deck and guidelines to drive consistency through the business. Lead the marketing calendar, ensuring key deadlines are met for campaign delivery and all marketing activities with an emphasis on, social, influencer and content.

Social Media strategy & implementation : Responsible for managing all social channels; lead the planning, content creation, sign off process.

Responsible for continually growing social channels and followings whilst increasing engagement, and growing a high quality email list.

Manage the day to day activity of the marketing team with a focus on development, motivation, and performance. Build, optimise and scale digital marketing campaigns to deliver on a range of key objectives including ROAS, sign ups and returning users.

Work closely with the Head of Ecomm & Sales to drive revenue for the business. Ensuring that there is a golden thread between all marketing content and platforms including Ecomm.

Make sure all departments are up to date with weekly content, campaigns & events. Work with the design department and rest of marketing team to plan campaigns around launches and key dates in the year.

Create new ideas and concepts for campaign and collection launches and present ideas to the team. Provide inspiration and direction for the teams in regular creative sessions.

Challenge and influence the direction of the brand, bringing ideas, inspiration and creative thinking. Monitor campaigns to ensure media spend is on track against monthly, quarterly and annual budgets.

Work with colleagues to discuss the business objectives and requirements of projects and finalise ideas and concepts. Develop and lead the creation of all brand content assets including brand guidelines, creatives & graphic design.

Coordinate all content from idea to creation including all graphic design work to ensure content is on brand and on time.

Lead all photoshoots from concept to execution. Lead all strategic marketing planning activities, including research, market mapping and customer segmentation.

Influencer strategy and implementation. Visual merchandising strategy by Key Accounts and implementation.

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