Superbalist - Head of Brand
Superbalist
Cape Town, ZA
3h ago

is a fast growing online fashion business based in South Africa. We’re obsessive about our high performance yet collaborative culture, and are looking for leaders to join our team.

We think big, move fast, take ownership and are used to winning. We’re lucky to be surrounded by colleagues who are experts in their field, working together to create a world class brand.

We’re looking for people who :

  • Decisive
  • Delivers WOW through Service
  • Think Big
  • Trustworthy, Approachable and Open minded
  • If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA’s biggest and best fashion e-tailer

    Head of Brand , you will be reporting to the Chief Marketing Officer (CMO) and in close partner to the heads of editorial, digital, product and buying.

    We want to be famous for the things that set us apart and this role drives the foundations for this by owning the shopper marketing, brand and communication strategies as well as opex, analytics, technology and KPI’s across brand marketing.

    Direct reports include brand managers and the CRM team.

    RESPONSIBILITIES / WHAT YOU’LL DO :

  • Consumer Insights / Shopper Marketing - You should be comfortable working closely with the BI / Data Science to profile the demographics, behaviours and psychographics of our customer.
  • Brand Strategy / Positioning - You will articulate clear parameters of what the brand represents across all comms - helping grow demand for the Superbalist master brand, the brands that sit under it and our core retail proposition.
  • Your x factor is in building emotional rather than just functional relationships with the brand.

  • Communications Planning (channel / media strategy) - You will own the brand marketing calendar and corresponding channel plans leveraging key brand moments across the year.
  • Proposition Marketing (delivery types, product launches etc) - This nurtures a distinct approach to how we engage our audience with the brand.
  • Retail & trade - . You will work closely with the Buying team to develop collaborative marketing strategies to grow awareness and credibility of the Superbalist fashion offering within own brand and branded ranges, ensuring that the marketing teams are structured and empowered to respond to trading initiatives.
  • Campaigns and Content - Develop and implement cross-functional marketing plans for Superbalist. Work closely with the editorial and content teams to ensure marketing strategies align to activity within content and social channels, and ensuring we use these channels to help deliver against our marketing objectives.
  • Partnerships (commercial / ad sales) - Seek out and leverage effective and innovative partnerships that enable Superbalist to better fulfil its audience’s needs.
  • Public Relations
  • Analytics / Reporting - Working closely with several cross-functional teams consisting of ATL, performance, CRM, social and editorial specialists as you conceive, implement and report on the performance of marketing campaigns ensuring the impact of initiatives is fully understood by the business.
  • Finance & Ops - Manage the brand marketing P&L achieving income (ad sales), production and budgetary targets.
  • Leadership / Supervisory Role - You will lead the brand marketing department and oversee all brand marketing activities, defining the departmental vision and the working culture.
  • Agency management - Management of various 3rd party agencies including our Creative, ATL Media and PR agencies.
  • QUALIFICATIONS & SKILLS

  • Bachelor's degree in business, marketing or related field.
  • 5+ years experience in a leadership role in brand marketing, retail fashion is a plus.
  • Proven experience working with data-led, shopper marketing insight & strategies
  • Extensively familiar with all major media channels inclusive of TV, radio, outdoor, print (magazines), PR as well as; Youtube, Instagram, Facebook, Twitter and
  • Operational efficiency : experienced multi-tasker, calm under pressure with strong organisational skills
  • A visual and verbal communication expert, including the ownership of progress reports, performance reports, and project / strategic proposal
  • Skilled in Excel with proven experience and ownership of budgets / P&L’s
  • Tech-savvy, a keen interest and competency in content-related technology, software and social media best practices
  • Understanding of the legal, rights management and regulatory landscape of content production
  • Driven and willing to roll up your sleeves, take on new assignments, and juggle many things at once. Exceptionally strong multi-tasker.
  • Excellent communication skills, both in written and verbal including the ownership of progress reports, performance reports, and project / strategic proposal
  • People skills, this position is highly interactive demanding the individual be highly relatable, easy to engage with, building strong relationships with colleagues, partners and the media.
  • Superbalist is an Equal Opportunity Employer.

    Applicants from previously disadvantaged groups and people with disabilities will be given preference.

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