Job Description :
DESIGN AND IMPLEMENT MARKETING STRATEGIES THROUGH VARIOUS INTERNAL AND EXTERNAL MEDIUMS :
Develop, establish and maintain marketing strategies to meet organizational objectives;
Demonstrate effective management of the marketing, advertising and promotional activities of the organisation;
Execute marketing initiatives through various channels (email, online, print, online, etc.) to promote brand awareness;
Articulate product and service offerings, key benefits and messages.
Develop and implement marketing plans and projects for new and existing initiatives
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Liaison with media and advertising
Maintain company identity CI collateral in line with group standards
Stays abreast of market trends within the ICT industry
CREATE A LASTING IMPRESSION OF THE ORGANISATION’S BRAND IN THE MARKET PLACE :
Ensure that all Bytes MS branding is current and maintained.
Design, develop and implement company standard proposals, presentations and bid templates and apply to all company bids.
Compile tender and bid documents with appropriate corporate standard information and branding.
IMPROVE CUSTOMER SATISFACTION THROUGH MARKET RESEARCH AND ANALYSIS :
Conduct marketing surveys existing and new customers.
Implement new and creative marketing strategies that will make an impact, support the brand and improve sales and customer satisfaction.
Facilitate market research to determine market requirements for existing and future products.
Analysis of customer research, current market conditions and competitor information.
CREATE INTERNAL AWARENESS AND EXTERNAL REPRESENTATION OF THE ORGANISATION THROUGH IMPLEMENTING EFFECTIVE COMMUNICATION STRATEGIES :
Internal communication : Document and plan various internal staff campaigns and obtain final approval from Exco before executing activities.
Focus must be given to communicating our new strategy.
Internal communication : Successes, newsletter, Information i.e. communicating policy relating to company fraud to all staff, Announcements, etc.
UNDERSTAND THE INTRICACIES OF THE BRAND, IDENTITY TARGET AUDIENCE, CREATE EVENT CONCEPT AND EFFECTIVELY PLAN ALL EVENTS :
Manage all internal and external functions within agreed scope and budget.
Manage Information Content of Bytes Managed Solutions Internet & Intranet sites
Manage and coordinate all marketing, advertising and promotional staff and activities.
IMPROVE AND STREAMLINE ADMINISTRATION FUNCTIONS :
Planning and coordination of administrative procedures and processes;
Ensure adequate flow of information through the organisation;
Manage and provide administrative support to Business Development.
CUSTOMER FOCUSED PEOPLE LEADERSHIP :
Ensure that employees have clear and understood work / role descriptions, targets and goals to perform their functions, and that client needs and requirements are integrated into all work related practices;
Ensure that employees have the right resources, skills, tools, equipment, and information to successfully execute on their responsibilities;
Effectively manage employee performance and create opportunities for them to gain the competence for the work required and to grow.
Proactively align future talent needs through effective succession planning and capacity building initiatives (i.e. development programmes, training, mentorship, coaching etc.
and advise employees on career opportunities and the requirements to achieve personal growth; and
Align with the company BBBEE strategy and ensure all targets and deliverables are met.
Manage all internal and external touchpoints for effective brand representation, including, but not limited to :
o Marketing brochures, leaflets, booklets
o Group advertising campaigns
Job Requirements :
QUALIFICATIONS, EXPERIENCE & SKILLS :
Educational Qualifications :
Relevant Bachelor / Honours degree in Marketing or Corporate Communications.
At least 7 years proven experience in Marketing and Communications Management
Marketing or Communications related Degree or equivalent professional Qualification
Developing and maintaining marketing strategies
Knowledge of IT Services business
Sound Business & Financial Acumen
Possess good communication written and verbal and presentation skills
Possess good organisational skills
Ability to manage people and work as a team
Good decision making / problem solving skills
Strong interpersonal and organizational skills
Excellent ability to work and perform under pressure
The incumbent is required to have demonstrated the following competencies :
Work independently with minimal supervision
Internal and External Brand orientation
Cross-functional integration and collaboration
Problem Analysis and problem solving
Ability to work under pressure
Perseverance / Tenacity
Ability to influence and inspire others towards a common goal
Dedication to customers
Planning and organizing
Attention to detail