Name of organisation : ASICS Europe B.V.
Department : AEB Retail Department
Job title : Store Manager
1. Job purpose
To meet or exceed store sales target
To achieve brand standard in customer service and selling, product presentation and merchandising
2. Position in the organisation
Reports directly to : AEB Senior Retail Operations Specialist
Gives leadership to : Assistant Store Manager, Sales Specialist and Sales Associates
In his absence is replaced by : Assistant Store Manager
3. Result fields
Result field 1. To meet or exceed store sales target
Lead in maximizing sales and profitability through the effective management of store operations and excellent customer service
Show strong commercial awareness and implement initiatives to drive sales performance. Understand local market trends and competition and communicate this information to line manager
Understand and improve store performance by analysis of reports and KPIs such as conversion rate, units per transaction and average transaction value.
To monitor all shop overheads i.e. electricity, stationery etc. ensuring budgets are adhered to in order to maximise shop profitability.
Result field 2. To achieve brand standard in customer service and selling
Give clear direction, advice, support and guidance to staff, focusing on the delivery of the required standards of customer service and sales.
Oversee all shop administration ensuring all head office instructions are actioned and staff fully advised of product changes and developments as necessary.
To implement any promotional or training initiatives as required.
Result field 3. To achieve brand standard in product presentation and merchandising
Give clear direction, advice, support and guidance to staff, focusing on the delivery of the required standards of merchandising, presentation and promotional activity.
Ensure operational excellence is achieved in the back of house areas and that the store achieves compliance with policy, procedure and legal standards.
Result field 4. To recruit, train, retain and develop high quality team members
Maximize the in-store use of staffing budgets, ensuring best practice in terms of staffing levels and rotas.
Recruit, train and develop a team of talented individuals, ensuring staffs are motivated to see the store succeed and trained on an ongoing basis.
Minimize staff turnover by practicing the retention skills necessary to build a high performing team that operates effectively within a motivating store climate.
If necessary, performs other work when asked.
Please refer to Limits of Authority.
Internal : The contacts that are required to perform the described position, a.o. employees from the Retail department and relevant subsidiaries
External : The contacts those are required to perform the described position, a.o. suppliers
Knowledge and experience
Four to six years of retail experience.
Two to three years supervisory experience required.
Bachelor’s degree in Business Administration or related field (or 2 years’ additional experience in lieu of a degree).
Retail operations, budgeting, planning, customer service, people development and management.
Extensive experience in leading a top level of customer service in a brand retailer.
Personal qualities / skills
Excellent skills needed in communication (written & oral), delegation, teamwork, flexibility, proactiveness, stress resistance and analytical skills.
Ability to communicate effectively and appropriately with customers and store personnel, maneuver around sales floor, stockroom and store office;
lift and carry 30 lbs / 13.61 kilograms.
Open availability and flexibility to work nights, weekends, store openings and store closings according to the needs of the business.
Good computer skills, including Microsoft Word, Excel and Google.
Able to effectively communicate in English (both written and verbal).