What You'll Bring : Main Purpose of RolePartner with global consumer teams to define performance-driven social media strategies.
Align global social media efforts, across various teams and geographies to grow the brand.Develop and execute global and regional consumer campaigns, end-to-end.
Establish an impactful social media presence across owned, earned and paid media.Develop a clear understanding of our audience behaviors across a variety of social channels.
Understand the dynamics around social care and work with dedicated support teams as part of an omnichannel strategy.Understand, measure, and improve our social engagement.
Key Tasks and AccountabilitiesCollaborate with teams in the US and internationally to develop strategies and tactics that support the needs of different regions.
Communicate with international teams on governance, best practices and deliverables.Help scale our efforts by creating templates and aid in the standardization of formats, tools, etc.
Lead A / B testing across all consumer-facing social media channels.Assist local market teams with campaign ideation and development, and raise the visibility and impact of their work to other teams worldwide.
Work cross-functionally (creative, support, product, brand) to educate teammates and put our best foot forward to meet awareness, acquisition, and engagement goals.
Be fluent in the latest features and trends across channels.Create and maintain a content calendar with a good, consistent cadence of posts.
Publish / schedule social media posts through Sprinklr, our social media management tool.Set up and manage paid campaigns across social media channels.
Monitor inbound social and take advantage of Sprinklrs listening capabilities, and use these insights to create insight-driven campaigns.
Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on-time delivery of campaigns.
Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience.
Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc.Propose, adopt and work with new platforms and approaches as required.
Ensure social content aligns with our style guides and always ties back to our brand messaging.Strictly follow and manage social media processes and policies.
Create social media measurement dashboards and reports that highlight performance metrics and key outcomes, including ROI metrics.
Impact You'll Make : Skills - EssentialStrong communicator with an appreciation and knowledge of the role organic and paid social media plays in the wider marketing function.
Social media native, with strong interest and skills in social media community management, content planning and distribution (organic and paid).
Proven, relevant digital content generation abilities.Well-developed stakeholder engagement skills.Experience in setting-up, monitoring and measuring paid social media campaigns, across social media channels.
Ability to develop exceptional digital creative, with a clear vision for how it can be used.Proactive approach to projects and introducing new ways of working.
Exceptional writing skills and ability to translate complex topics into simple, digestible, audience-oriented copy.Ability to multi-task and prioritize projects in a dynamic, fast-paced environment.
Collaborative team player with great interpersonal skills and the ability to work cross-functionally, and cross-regionally.
Skills - PreferredA good understanding of wider digital marketing principles.A strong interest in using technology and software to increase efficiency.
An appreciation of visual communication.An appreciation of digital, social and content strategies.Academic and Professional QualificationsDegree educated.
At least 5 years experience working within a social media or content marketing role, preferably in a global team.TransUnion Job TitleConsultant, Marketing Communications