Developing and managing the digital marketing campaigns. Utilising a range of techniques including email, paid search, SEO, display advertising and PPC.
Overseeing the social media strategy for the ecommerce team. Product alignment and pricing strategy Work closely with the product team to define and align product and marketing objectives Work with product to analyse competitor activity and make pricing decisions in a real-
time environment Support strategic pricing decisions with effective go-to-market activities Work with product to drive tactical marketing campaigns during times of high competition / contracts support Planning of marketing strategy for e commerce Work together with the broader marketing team to ensure alignment across campaigns Managing and executing all aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness and reporting on campaign success Managing digital advertising and campaign management spend effectively across paid platforms in conjunction with agencies Work with Direct Marketing team to ensure online / flights email marketing calendar is aligned with the overall marketing and content plan Promote marketing campaigns on specific channels for ecommerce purposes Ensure sales user journeys are user friendly and drive the achievement of customer satisfaction and net promoter score targets.
Project management of e-commerce / Flights marketing campaigns ensuring operational, product and marketing alignment. Ensure channel integration of all campaign communication tools within the marketing mix Monitor media and marketing executions to ensure maximum traffic and conversion rates to the product Online marketing budget management Responsible for the planning and control of the online marketing budget and to ensure that all campaigns achieve an ROI with a low CPA Manage supplier invoicing and work with finance to ensure monthly marketing estimate is always up to date and within budget Social media strategy Implement and manage effective social media strategy to drive customer engagement and lead generation Use internal and external resources to gather and post content on Facebook, Instagram and Twitter in line with content strategy Work with SEM specialist (appointed agency) to manage paid social media campaigns and drive tactical changes during sale periods Reporting and analysis Work with Marketing Analyst to create custom marketing dashboard via Google Analytics Report on key metrics, analysing and interpreting trends and providing actionable insights Analysing online user behaviour, conversion data and customer journeys Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns / channels Responsible for all Digital reporting and quarterly presentations to the companys Executive team.
Qualifications Skills / Capabilities Description 2- 5 years work experience in Digital marketing E commerce work experience Persons Profile Competency Description Technical skills & experience Analytical abilities In depth understanding of all aspects of web, mobile and other digital technologies.
Experience in ecommerce, SEO, PPC, email marketing, mobile, social media, A / B testing and optimisation. Guiding lead and sale opportunities.
Strong project management skills. Strong sense of ownership and accountabilities. Knowledge of search algorithms. Thorough understanding of the Google Ads platform and experience managing multiple campaigns & budgets.
This will be in conjunction with Agency) Knowledge of content management systems like Drupal or WordPress. An understanding of website design and usability.
Content creation Excellent writing, editing (photo / video / text), presentation and communication skills. Attention to detail and business acumen Key decision making and organisational skills and are crucial to the role.
The ability to manage multiple projects at once in a fast-paced environment.