A large internal agency is looking for a Conceptual Digital Copywriter to join their rapidly growing team. This is an opportunity to work for a company that is a hybrid between agency and corporate.
The role will involve creating persuasive as well as accurate writing for social and website pages. General responsibilities : Liaising with clients : from start to finish the digital copywriter will be touching base with the client on a regular basis, by phone, email or face-to-face Carrying out project scoping and creating a clear brief to ensure you understand what the client requires Tailoring the content as well as the style of individual writing assignments according to what is required Understanding your target audience.
As you’re not writing for the client and you’re writing for their readers, you’ll need to know what interests them. Identifying key messages.
Understand what the main thing is that you want the reader to feel and do and communicate these powerfully. Working with creative teams to make sure that the visual elements of the webpage complement the words.
Research your client’s industry and their audience. Identify fresh and interesting angles for your articles Write for blogs and potentially for social media, e-books, slogans and video scripts.
Editing your own, as well as the writing of others. Inputting your content to the client’s content management software (CMS), if needed.
Working with your team to review the impact of your work. Assisting with business pitches to win new clients or projects.
Requirements : 5 - 7 years of relevant experience Award-winning creative work portfolio reflecting your creative proficiencies A great conceptual thinker Meticulous writer Understanding of social media marketing (Facebook,?
Twitter, YouTube, Instagram) Knowledge of and ability to keep abreast of new developments within the social?media Creative and passionate about social media Matric Tertiary qualification in a related field (e.
g. communications, English, PR, copywriting, journalism) essential.