What We’re Looking For :
The Senior Brand Strategist is the person responsible for positioning and driving the growth of GetSmarter online short courses across local and international markets for 2U, Inc.
through metric-driven decision-making that will inform strategy. They ensure a consistent and compelling brand message that is in line with specific global university brand requirements and that attracts and converts students.
Ultimately, they are the custodians of the global university brands for which they are responsible, and the consumers to which we market.
Responsibilities Include, But Are Not Limited To :
by utilising various strategic partnerships and brand channels (e.g., paid media, social channel, PR, events, media, SEO content), whilst keeping customer experience top of mind.
Champion university brands in an effort to serve the brand and enrolment goals of a university’s short courses, through ongoing brand reviews of marketing and / or other university-centric collateral.
Demonstrate innovative thinking and the willingness to take risks in order to try different solutions that improve lead generation, drive conversion and decrease CPA.
Things That Should Be In Your Background :
Other Attributes That Will Help You In This Role :
Internal and external stakeholders may be based in different time-zones and allowances may need to be made in order to accommodate this.
Senior Brand Strategists have no direct reports. However, they assist in the direction of Brand Coordinators and interns within their team, so as to achieve targets and goals.
About 2U Inc. (NASDAQ : TWOU)
2U is comprised of 3 lines of business : Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era and eliminate the back row in higher ed.
We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on.
We help our partners fill those needs developing new digital education technologies and offerings capable of supporting students at different points in their lives.
Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed.
Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.
Why It’s Great to Work at 2U
2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places.
We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round.
We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.
2U Cape Town offers a comprehensive benefits package :