Purpose of Function
The Marketing Manager for Anaesthesia :
Is responsible for the local rollout of the assigned Life Support Systems strategy and the professional in depth application support of the Sales & Service.
Ensure the local input in the global Life Support Systems Strategy Anaesthesia.
Is responsible for Net Sales and Global Gross Profit (GGP) of the assigned Life Support Systems in South Africa.
Tasks and Responsibilities
Develop and implement local marketing mix strategy for assigned Life Support Systems in accordance with regional and local strategy :
Implementation of the global application field strategy in the country in line with the relevant segment strategies
Drive business and competitive intelligence with regards to LSS : Anaesthesia for South Africa within the global guidelines and process for business.
Support the local strategy for segment customer groups based on the portfolio of the LSS
Ensure Local LSS lobbying and the representation of the company at Standardising Committees for LSS on local and regional level
LSS business planning.
Actively support Sales & Service to drive Net Sales and Global Gross Profit (GGP) of the assigned LSS :
Support Sales & Service regarding Key Account Management aspects
Define local counteractions to mitigate business risks for the relevant LSS
Identify and drive local marketing mix measures to ensure performance according to plan. Set priorities for action; implement and follow up actions
Support product approvals / regulatory affairs
Support field corrective actions.
Drive tender process, complete and oversee tenders.
Provide input for the Global Life Support Systems Strategy :
Ensure aligned & consolidated local input in the global LSS Strategy in collaboration with the Global Product Manager regarding designing the CRS as well as CPM & Field Trail execution.
Actively support the Global Product Manager in defining new products and corresponding service solutions in close cooperation with the LSS Manager Service as well as phase out of products in close cooperation with Sales & Service and operations
Operational marketing and Sales & Service support for assigned LSS :
Actively manage the local Launch in close cooperation with the other Marketing functions, Sales & Service and Operations locally as well as the Communication and Sales Marketing teams in the development and execution of the local marketing plans.
Responsible for the portfolio management
Provide application and technical product support to the local Sales and Service organizations
Design and execution of regular sales application trainings
Diploma or Degree in Marketing or similar degree or experience
Related Experience :
Minimum of 3 years work experience in Product Management in a similar environment
Preferably medical experience or background , either clinical or technical
Skills, Special Competencies, or Certifications :
Relevant Product and market knowledge
Strong Analytical thinking
Strong in designing profitable business plans for related application
High Attention to detail
Excellent communication skills especially in Business English
If you are not contacted within 1 week, please consider yourself unsuccessful