Brand Manager
HR Genie
Cape Town, South Africa
5d ago
source : Executive Placements

Our Client is looking for a Brand Manager to help develop and implement effective brand-building strategies to meet sales and marketing objectives and to exploit growth opportunities in selected customer groups.

Key Responsibilities :

Planning and Strategy :

Meet with Regional and Area Managers to determine individual region brand objectives and strategies and ensure that these align to the strategic objectives set by the CEO and Sales and Marketing Manager.

Actively participate and contribute to the development and implementation of new Corridors (BusinessDevelopment).

Research the markets and study the companys brand offering to ensure alignment of all branding activities the overall company objectives.

Evaluate market trends of similar / competitor products, services, and industries to provide input into brand and marketing plans.

In line with the agreed Sales and Marketing Strategy and market information, create the associated brand strategies, and roll these out.

Gather information and evaluate market trends of customers and the industry.

Monitor daily and monthly sales performance volumes, value and profitability to evaluate the effectiveness of implemented marketing and brand plans.

Identify opportunities for growth using market and knowledge and feedback from in-field sales personnel.

Present and execute creative ideas for marketing activities.

Help develop and optimize marketing campaigns (product launching and promotion).

Prepare reports on brand performance and sales.

Product Management :

Understand the Company product and service offering and align marketing and brand objectives.

Develop and implement new product, service and site launches.

Update and upgrade product and service packaging (presentation) and artwork, ensuring brand consistency in all areas.

Manage the creative development process for all "Above the line" communication together with the advertising agency, where applicable.

Manage media planning and spend.

Key Requirements :

Previous experience in a customer and / or brand management focused role,

Marketing / Sales Degree or equivalent

Valid Drivers License and Passport

Minimum 3 to 5 years of experience in a similar position.

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