PAID MEDIA SPECIALIST
Crayon Technologies (Pty) Ltd
Cape Town, Western Cape, ZA
11h ago
source : Careers24

We're on the hunt for a talented Paid Social Media and Google Ads Specialist to join a creative team of go-getters. You will need to hit the ground running and take control of everything Paid-Media related, from daily implementation to high-level client strategies.

This is a great opportunity for anyone wanting to grow quickly. To excel in this role, you should be experienced in Paid Media Management, with a strong focus on Facebook and Google Ads.

You also need to be like-minded, down to earth, passionate and a high-energy hard worker. This role will require you to work remotely from Tuesday to Thursday Responsibilities

  • Work on a variety of brands from retail to technology
  • Manage social media spend and strategy for a variety of clients
  • Liaise and meet with clients
  • Report on paid media performance and provide recommendations to clients
  • Daily setup, optimisation and management of paid ad campaigns
  • Develop and implement Google Ads strategies
  • Self-motivated; must have the ability to take a brief and run with it
  • Ability to make decisions
  • Must be creative and have a great eye, great imagination and not afraid to be silly
  • Detail-oriented If you see a mess, you must be compelled to organise it
  • Eager to learn and able to take direction well
  • Compassionate and a peoples person who treats everyone with respect, even in high-pressure situations Core technical experience
  • Facebook Ads
  • A thorough understanding of sales funnels and ad design principles
  • Facebook and Instagram ad management
  • Lead ad setups
  • Pixel and event tracking setups
  • LinkedIn paid ads
  • Target audience setups
  • Lookalike audience setups
  • Remarketing ads
  • Social media ad reporting
  • Google Analytics
  • Google ads certification
  • Google Tag Manager
  • Google Shopping Ads
  • Display Ads (YouTube & GDN)
  • Goal setups within GA
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