Brand Campaigns Lead

The Unlimited

Durban, KwaZulu Natal, South Africa

5d ago

Purpose of the Role

To be the operational lead for Brand in key areas.

Key Responsibilities :

Planning and executing brand activities geared towards increasing the primary revenue streams for the business.

Provide Marketing strategy and direction / analysis for new opportunities to the primary business stream

Overall brand building and awareness.

Manage the public perception of the brand and drive PR to ensure a consistency in terms of look and feel across all communication.

Support and drive Research to build positively on the current perception of offerings and the company as the automatic choice.

Manage the output and workflow within the Creative and Communications

Ideate, develop and execute marketing campaigns. Effective Media planning, buying and execution utilizing all the aspects of the Marketing machinery, i.

e. Brand Marketing, Direct Marketing, Social Marketing and PR.

Knowledge, Experience & Skills :

Postgraduate Degree

5 years’ experience in an Advertising Agency or managing Marketing Teams

Understanding of Agency operations

Leadership experience

Personal Characteristics :

Strong Leadership

Excellent Communication

Team Player

Driven to Succeed

Action Oriented

Self-Motivated

Ability to handle conflict in an appropriate manner

Simple and Agile

Open to change

Ambitious

Entrepreneurial

Courageous

Emotionally Resilient

Own it Do it Now

Passion for Innovation, Creativity and Business

Forward thinking

Leadership style inspirational with a balance of strategic skills and strong people’ orientation

Well rounded, resilient and self-aware individual who is open to change and personal development

Entrepreneurial, free thinker who will challenge the status quo and push boundaries

Must have the capacity to grow their strategic ability

Hands-on, highly organized, makes things happen

Self-motivated

Self-aware

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