Purpose of the Role
To be the operational lead for Brand in key areas.
Key Responsibilities :
Planning and executing brand activities geared towards increasing the primary revenue streams for the business.
Provide Marketing strategy and direction / analysis for new opportunities to the primary business stream
Overall brand building and awareness.
Manage the public perception of the brand and drive PR to ensure a consistency in terms of look and feel across all communication.
Support and drive Research to build positively on the current perception of offerings and the company as the automatic choice.
Manage the output and workflow within the Creative and Communications
Ideate, develop and execute marketing campaigns. Effective Media planning, buying and execution utilizing all the aspects of the Marketing machinery, i.
e. Brand Marketing, Direct Marketing, Social Marketing and PR.
Knowledge, Experience & Skills :
5 years’ experience in an Advertising Agency or managing Marketing Teams
Understanding of Agency operations
Personal Characteristics :
Driven to Succeed
Ability to handle conflict in an appropriate manner
Simple and Agile
Open to change
Own it Do it Now
Passion for Innovation, Creativity and Business
Leadership style inspirational with a balance of strategic skills and strong people’ orientation
Well rounded, resilient and self-aware individual who is open to change and personal development
Entrepreneurial, free thinker who will challenge the status quo and push boundaries
Must have the capacity to grow their strategic ability
Hands-on, highly organized, makes things happen