Automotive Brand / Marketing Manager
To service both Mossel Bay and Oudtshoorn (Oudtshoorn based)
Salary Market Related
We are seeking a creative and strategic Brand Manager who would be responsible for adapting a brand strategy and reach the target market for 2 Automotive Dealerships.
As the Brand Manager you would be required to maintain brand integrity across all company marketing initiatives and communications.
We are looking for a creative and strategic individual who is up to date with current market trends.
PLEASE NOTE THE SUITABLE CANDIDATE FOR THE ROLE MUST RESIDE OR BE WILLING TO RELOCATE TO OUDTSHOORN
Duties will include but are not limited to :
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales
Own reliable vehicle and valid drivers license
Brand / Marketing / Design Qualification would be an added advantage
A passion for the Automotive Industry
A great understanding of the Automotive Industry and its current market trends
Brand awareness - a clear understanding of brands and the marketing mix
Determination and perseverance
Relationship management skills
A strong focus on results
A high degree of business acumen