Loyalty Partnerships & Product Development Manager (JB581)
HR Genie
Durban, South Africa
3d ago

Loyalty Partnerships & Product Development Manager (JB581)

Highly negotiable

The Loyalty Product and Partnerships Development Manager is responsible for the optimization (member acquisition, engagement, and retention) and the modelling, analysis and reporting of Key performance (KPIs) for loyalty programs.

To identify, secure and negotiate marketing opportunities that increase and maintain programs and onboarding of loyalty partners and users.

Bachelors in marketing, advertising, or business administration / entrepreneurship

5-8 years in partnership management, marketing, project management, direct marketing, advertising, direct response, sales management, and loyalty marketing

Strong operational and entrepreneurial skills

Strong commercial, sales, negotiating skills

Strong previous experience within partnership rewards / loyalty rewards / incentive rewards programs

Experience in modelling and analyzing various KPIs

Excellent project management skills

Ability to proactively identify opportunities, take initiative and multi tasks in a fast-paced environment

Ability to establish and build business relationships

Evaluate program performance and investigate opportunities to recommend promotions and strategies that drive incentive programs and member engagement

ROI, new member acquisition and activation goals, increased frequency etc

Manage daily activities associated with success of programs

Serves as a subject matter expert (Internal and External) for aspects of programs and associated members

Work with cross functional teams including senior leadership

Cultivate, manage, and contribute to success of internal cross functional teams and relationships within marketing, IT, finance, member services, legal, senior leadership etc

Develop and manage external marketing plans that support program growth including new member and partnership acquisitions and existing member engagement optimization

Collaborate with internal marketing teams by assisting and providing strategy direction and input towards the development of campaigns that support program growth and are in keeping with partners brand requirements

Identifies, secures and or negotiates marketing opportunities that increase and maintain programs share of voice within overall loyalty program

Proactively problem solve and enhance user experience for programs

Collaborate with marketing analytics, finance and loyalty development counterparts to forecast, manage and analyze program performance

Metrics and reporting on activities

Review and approve materials developed by loyalty partners for to promote programs

Represent loyalty development department in cross functional projects and or tasks

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