Main Purpose of the Job : · The Nespresso eCommerce Manager is accountable for the market's eCommerce Channels Sales and Customer Satisfaction.
owned (eRetailer.com). · He / She is accountable to deliver on sales and customer satisfaction targets and drives the day-
to-day operations, according to the operational plan he / she has defined, in close cooperation with the market's functions and channels' management (CRC, Retail, Trade, CRM, Marketing, Supply Chain, F&C, TQM, etc.
Job Specifications : Lead the markets' eCommerce business development and builds the operational plan to deliver on sales and customer satisfaction targets : · Accountable to co-
define the local channel strategy in cooperation with the MEA Regional Ecommerce Team, assembling brand and relational initiatives, from traffic acquisition to conversion and retention, in close collaboration with all market's functions and channels.
e.g. eBay) in collaboration with and in support of the market's Commercial Dept. · Accountable of building the eCommerce OP with the regional hub in alignment with all relevant market's departments / functions.
Lead the eCommerce channel business development : · Implement the operational plan to reach conversion, sales & customers satisfaction objectives.
channel user experience · Accountable to provide the Regional eCommerce Team with Market needs / roadmap to support local activities · Feedback Regional eCommerce team to consolidate KPIs, share best practises, input ideas or report innovative digital initiatives in local context Own the Day-
to-day running of digital boutiques : · Setup, test, and run promotion campaigns according to the global and local calendar · Ensure consistency in content and tone of voice across all pages · Ensure adequate stock levels at all times, avoiding any stock out situation · Define, Plan & Activate e-
Merchandising activities through cross-sell, up-sell & e-CRM possible strategies · Manage and plan resources according to required Market Acceptance Tests (both front-
end and back-end) in coordination with Regional Team · Ensure efficient running and maintenance of the ecommerce site Ensure compliance : · Apply all Digital Nespresso guidelines at Channel level · Ensure all legal terms & conditions are compliant with local laws · Implement all action plans following Market Assessment Manages the eCommerce Channels Performance : · Manage the Channel performance vs targets · Manage the Channel OP / budget for the market.
Establish budget and monitor the costs. Minimum
Merchandising & personalisation) · Strong Web Analytics knowledge (Google Analytics certification a plus) · Experience with CMS and Magento (preferably version 2.
0) · Project Management and Stakeholder Management (understand decision and escalation processes) · Experience in building and managing eBusiness operations (organization, processes, guidelines) a strong plus.
g. finance, manufacturing, procurement, supply chain, demand planning · Excellent planning and administration skills · Excellent project management skills · Ability to work independently