eCommerce Commercial Manager
Top Vending - Nespresso
Randburg, Gauteng, ZA
6d ago
source : Careers24

Main Purpose of the Job : · The Nespresso eCommerce Manager is accountable for the market's eCommerce Channels Sales and Customer Satisfaction.

  • He / She is in charge of building the channels yearly operational plan, and business development ensuring the end 2 end optimization, efficiency and profitability of both owned Digital Boutiques and not-
  • owned (eRetailer.com). · He / She is accountable to deliver on sales and customer satisfaction targets and drives the day-

    to-day operations, according to the operational plan he / she has defined, in close cooperation with the market's functions and channels' management (CRC, Retail, Trade, CRM, Marketing, Supply Chain, F&C, TQM, etc.

    Job Specifications : Lead the markets' eCommerce business development and builds the operational plan to deliver on sales and customer satisfaction targets : · Accountable to co-

    define the local channel strategy in cooperation with the MEA Regional Ecommerce Team, assembling brand and relational initiatives, from traffic acquisition to conversion and retention, in close collaboration with all market's functions and channels.

  • Accountable for the exploration, assessment and development of local e-Retailing initiatives (on both retailers.com and on pure players -
  • e.g. eBay) in collaboration with and in support of the market's Commercial Dept. · Accountable of building the eCommerce OP with the regional hub in alignment with all relevant market's departments / functions.

  • Accountable to establish clear and effective ways of working with all key market stakeholders (CRC, SC, Finance, etc.).
  • Lead the eCommerce channel business development : · Implement the operational plan to reach conversion, sales & customers satisfaction objectives.

  • Accountable for the E2E optimization of the e-commerce Channel performance, from e-merchandising & personalization and retention activities, leveraging CRM insights to increase conversion & average basket size.
  • Accountable on delivering Commercial digital activities on time and quality as defined in the eCommerce Operational Plan set by the market Leads eCommerce Operations (B2C & OOH) : · Accountable to ensure that eCommerce Operations are managed according the Global standard defined · Accountable to ensure the Brand equity is protected on all digital touchpoints · Accountable to ensure all eBusiness activities & KPIs are tracked · Accountable to centralize all eCommerce needs / initiatives at Market level.
  • Accountable to ensure seamless operations with other channel peers to ensure local customers are offered with an integrated, omni-
  • channel user experience · Accountable to provide the Regional eCommerce Team with Market needs / roadmap to support local activities · Feedback Regional eCommerce team to consolidate KPIs, share best practises, input ideas or report innovative digital initiatives in local context Own the Day-

    to-day running of digital boutiques : · Setup, test, and run promotion campaigns according to the global and local calendar · Ensure consistency in content and tone of voice across all pages · Ensure adequate stock levels at all times, avoiding any stock out situation · Define, Plan & Activate e-

    Merchandising activities through cross-sell, up-sell & e-CRM possible strategies · Manage and plan resources according to required Market Acceptance Tests (both front-

    end and back-end) in coordination with Regional Team · Ensure efficient running and maintenance of the ecommerce site Ensure compliance : · Apply all Digital Nespresso guidelines at Channel level · Ensure all legal terms & conditions are compliant with local laws · Implement all action plans following Market Assessment Manages the eCommerce Channels Performance : · Manage the Channel performance vs targets · Manage the Channel OP / budget for the market.

    Establish budget and monitor the costs. Minimum

    Requirements :

  • University degree preferred Professional experience : · At least 5 years experience in eBusiness. · Strong experience in Digital Marketing activities to drive traffic on websites · Strong experience in eCommerce Operations (Content Management, e-
  • Merchandising & personalisation) · Strong Web Analytics knowledge (Google Analytics certification a plus) · Experience with CMS and Magento (preferably version 2.

    0) · Project Management and Stakeholder Management (understand decision and escalation processes) · Experience in building and managing eBusiness operations (organization, processes, guidelines) a strong plus.

  • CRM and eCRM Experience a plus Skills · Commercial Business Acumen (understanding of processes and enablers, drivers of Business Models & being capable to translate it into relevant Marketing Actions) · Good understanding of value chain analysis and all functional areas of the business beyond Marketing, e.
  • g. finance, manufacturing, procurement, supply chain, demand planning · Excellent planning and administration skills · Excellent project management skills · Ability to work independently

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