Digital Copywriter
M&C Saatchi Abel
Houghton, Johannesburg
6d ago
source :

We are a highly entrepreneurial and opportunity-focused company who want to be the most desired creative company on the African continent and beyond.

We believe that the people with the best people win and as such, are looking for a dynamic Digital Copywriter with 3 5 year’s experienceto join our JHB agency and be part of this audacious vision.

We are looking for a brave, bright, optimistic problem solver who has a natural curiosity about people, ideas and the world we live in.

You will be responsible for bold creative ideas, copywriting for digital, conceptual development and crafted storytelling across digital channels for recognisable, digitally-

forward, blue-chip brands.


Lead and execute social media content and strategy for M&CSaatchi Abel client campaigns :

  • Creating content in line with a brand’s social media strategy and tone
  • Partner with a digital designer to create break-through, award winning digital communications
  • Writing content that is suitable for various social media platforms
  • Helping to drive campaign ideas and creative brainstorming sessions
  • Driving engagement and conversations with the community and ultimately establishing brand loyalty
  • Identifying tactical and relevant opportunities to engage with the community
  • Working closely with the Analytics team to drive positive sentiment and optimise on content opportunities
  • Executing and optimising content during campaigns to ensure momentum and optimal visibility
  • Live streaming / tweeting / Instagram stories from events
  • Keeping up-to-date with the latest trends within the digital and social media landscape
  • Executing social media competitions and collating entries
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
  • Analyse, review, and report on effectiveness of campaigns in an effort to maximise results

  • A varied (and award-winning) portfolio book which contains a mix of real work and a strong conceptual ability
  • Clear copy skills craft, insight, argument
  • A hunger for the industry and an interest to grow
  • A proven track record in reputable advertising agencies with a portfolio of work
  • A strong agency pedigree and will add to the culture of the agency
  • Humorous work will be a big plus.
  • Time management and multitasking skills ability to prioritise and track time
  • Displays in-depth knowledge, understanding & proficiency of Social Media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, LinkedIn and Pinterest, as well as emerging platforms etc.
  • and how each platform can be deployed in different scenarios

  • Conceptualisation of campaign ideas according to client briefs and proactive agency work
  • Minimum of 3 years’ experience fulfilling the Social Media Manager role agency or client side
  • Critical analysis of social media data in order to pull out key learnings to client
  • You’re a team player with the confidence to take the lead and guide other employees when necessary (i.e. : content development, creation and editing of content, and online reputation management)
  • Maintains excellent writing and language skills
  • Understanding of design principles
  • We don’t do ego.

    We solve in the positive.

    While we look at every CV submitted to us in detail, given the sheer volume of applications we’re not able to respond to every applicant personally.

    Rest assured that if we like what we see, we’ll be in touch as soon as possible. Alternatively, we’ll keep your details on record for future consideration.

    If you haven’t heard from us within two weeks, your application has unfortunately been unsuccessful.

    Salary : Negotiable

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