Rsa - Social Media Specialist
Fcm Travel
Johannesburg, Gauteng
1d ago
source : findojobs-za

General Information Job title : Social Media Specialist Purpose : Planning, implementing and monitoring Flight Centre Travel Groups Paid and Organic Social Media Strategy to increase brand awareness, engagement, enquiry and enquiry value.

Improve Marketing efforts and increase sales. Primary duties and responsibilities (KRAs) Manage and Implement Social Media content Ad content Measure the success of every paid social media campaign Create and implement social media marketing plan and editorial calendar Work with the marketing team to ensure ad content is informative and appealing Stay up to date with the latest social media best practices and technologies Copywriting of social media ads Create, manage and optimise ads based on campaign theme and duration.

Manage daily bidding strategies and conversions. Provide recommendations strategies for account performance opportunities.

  • Build audiences according to business needs and segments Manage social media budget Provide weekly and monthly reporting for Paid Social Media Assist with covering and maximising reach of company live events as needed via the companys social platforms Focus on customer needs Implement and maintain social media tracking parameters (Pixel's & Audience Tags) Maintain company Social Media pages and profiles Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness;
  • utilize this information to positively affect future outcomes Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach Hierarchy : Leisure Marketing Leader Key communication and relationships : Internal : Product and Marketing, Consultants, Customer Experience.

    External : Contracted suppliers and customers. Job Requirements Education and qualification : Minimum requirements Added advantage Matric and Relevant Tertiary qualifications Travel Industry Experience Experience : Digital Marketing / Social Media Certificate course or similar A thorough understanding of the social landscape An understanding of digital marketing generally Digital fluency - using technology and apps to optimise efficiency In-depth hands-on campaign management experience across Facebook, Twitter, Instagram and LinkedIn Knowledge or understanding of social media and other content management tools.

    Sprout Social Experience in content generation Other :

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