engaging our consumers with breakthrough and award-winning brand storytelling , activating sharp digital plans and delivering more impactful innovation more quickly.
To do all this requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication can resonate more deeply.
For this reason, two new Brand Company Functions are being created, located in Drive Markets (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications : Creative Content Managers (Content Development) and Market Activation Managers (Market Coordination and Broadcast).
Develop impactful creative content for the Drive Market that can also serve the needs of lookalike markets.
Enhance consumer centricity with strong cultural insights gathered locally to fuelling creative development.
Ensure global consistency for the Ballantine’s brand by adhering to high brand standards & global guidelines.
Collaborate with Global Brand Team in Chivas Brothers to understand the Drive Market role in delivering Ballantine’s overall brand strategy and brand guidelines to help inform local creative content development Understand requirements from local marketers (within the Market Co) and Market Activation Managers (within Chivas Brothers) to build forward looking plans of the creative content requirements and local consumer insights Develop local creative assets based on Ballantine’s global brand strategy and global Consumer Engagement Platform (CEP) Stay True .
Those assets might include content for :
Local ATL Campaigns (All Channels)
Key Digital & Social Assets
Innovations / Strategic Limited Editions (i.e. directly related to the Brand’s CEPs)
NB : Big idea, terroir-specific visual assets, global sponsorship content, global brand pages, global apps & end of year innovation are handled by Brand Team in BrandCo HQ
Share creative brief guidelines with local marketing teams for other creative assets (e.g. : BTL, L3F) Manage relationship with creative agencies and partners (incl.
cost control) : global agency and / or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc Oversee the creative developments on the Chivas Brand led by the Associate Creative Content Manager (ACCM) Define & review ACCM roadmap, priorities & individual objectives, assess performance Coach ACCM on a regular basis and lead talent development initiatives : facilitate integration into role, empower in his / her missions, support in building and tracking individual development plan.
Work with Brand Teams in Chivas Brothers HQ to ensure developments are on-brand and on-strategy
Share content created with Drive market teams and with Market Activation Managers for broadcast to lookalike markets.
Academic & Professional experience required
Graduate Degree with marketing or business management
Professional experience :
Management of 360 Marketing Campaigns across all touchpoints
Strong history of developing talent and leading diverse teams
Strong experience in developing global and / or local creative campaigns
Successful creative execution track record preferably lifestyle or luxury brands
Strong experience in leading creative development with multiple stakeholders, including agencies
Experience working in the drive market culture, with strong understanding of wine & spirits category
Local language fluent proficiency
Marketing functional skillset
Leadership Attributes & Competencies
The 9 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least Capable on 6 of these 9 capabilities.
A professional development plan will be required for all other 3 capabilities to increase the level of proficiency.
Job Posting End Date :
Target Hire Date : 2020-10-01-07 : 00
2020-10-01-07 : 00