Tourism Marketing Manager
PCS
Bloemfontein, Free State, ZA
5d ago
source : Latest Jobs
  • Developing and implementing a Tourism Marketing Strategy to promote day visitors. Developing and implementing a Conversion Strategy to increase the number of day visitors.
  • Implementing the organisational signature in conjunction with the Country Office and on-site brand management. Working in close cooperation with outside marketing agencies and tour operators.

    Your specific responsibilities are : Implementing the tourism marketing and conversion strategies and achieving the agreed goals.

    Working in close collaboration with other departments and Country Office to ensure alignment of the company’s strategy and activities to the global and national strategies.

    Developing and implementing the company’s marketing budget in alignment with the marketing strategy and annual plan. Coordinating special events.

    Identifying and developing advertising opportunities in line with Country Office. Attending and promoting company at trade shows.

    Building strong relationships with accommodation sales channels. Developing incentive packages for tour agents that will encourage sales channels to promote the company as a destination.

    Establishing relationships with travel and tourism associations to develop a profile for company. Providing both written and visual content for all social media channels related to the company.

    Developing relationships with travel and tourism media channels in conjunction with International Communications. Identifying marketing opportunities in terms of positioning the company.

    Contributing and coordinating the monthly content for the company’s newsletter. Maintaining effective internal communications to ensure that all relevant units and staff are kept informed of marketing objectives.

    Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing goals. Analyzing visitor behaviour and adjusting marketing campaigns accordingly Your additional / individual duties are : Supporting and participating in hospitality and animal welfare events in South Africa (transport, construction, info table, etc.

    In case of need, the job holder is obligated to take on additional and reasonable tasks and individual tourism marketing assignments that are necessary for the organisation or belong to the nature of the job holder’s duties if instructed by a superior position Qualifications Marketing diploma / degree.

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