Content and Copywriting Specialist
Yawee IT Solutions
Gauteng, ZA
1d ago

A prominent bank in Johannesburg CBD is on a search for a creative individual who is arrogant and assertive to goal achievements, and not afraid of challenges to fill in their Content and Copy writing Specialist position.

The purpose of the Content & copywriting specialist role is to :

  • To manage all content, copy and proofing of all information relating to the bank in the following areas : Business Rewards Earn and Spend RulesAdvertising and Promotional MaterialDigital Content (omni channels, web, app )Print ContentPublic Relations and Internal CommunicationsTraining MaterialLegal Material
  • Support the broader bank strategy and other business areas
  • This is done by :

  • Implementing and maintaining a centralised repository for all bank related content
  • Managing FRG Partners to ensure up to date and accurate business rewards rules at all times
  • Documenting all written and graphic information according to the various types required by respective areas
  • Ensuring correct application of tonality and style across the various types of content
  • Assisting with and checking synergy across the various types of content
  • Constructing appropriate written and graphic content for advertising, promotional and training material
  • Proof reading and signing off all outbound material
  • Criteria and Experience
  • Qualifications

  • Recognised tertiary qualification in Language (English), Journalism or relevant area
  • Experience

  • 3 years experience in a Content Management and / or Copy Writing
  • Information gathering, constructing and disseminating experience
  • Marketing communication experience across all mediums (digital / print / new media)
  • Customer Segmentation experience
  • Strategic thinking
  • Narrative and creative writing (i.e. we have a Travel component that requires a narrative positioning)
  • Tonality conscious (understanding the tone of a brand and positioning within a market)
  • Apply
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