KEY JOB ACCOUNTABILITIES :
Responsible for defining, designing and implementing a creative visual merchandising strategy by category, brand and retailer that ensures execution excellence that leads to increased sales and market share growths.
This role requires strong Creative and Project Management skills.
Creating appealing and eye-catching visual displays that lead the customer through the entire store / category
Recommend, track and Initiate Special Projects, following a deep understanding of category, shopper and retail accounts.
Develop Visual Merchandising solutions for Key Category Initiatives in all retailers
Develop initiatives for on shelf education and shopper engagement through global counter part best practices and thorough understanding of competitor activity
Management of External Agencies, tender processes.
Hold Agency accountable to deliverables as per SLA.
Own both the permanent and temporary retail merchandising activations
Track key design projects process from brief through to installation and activation keeping execution agency accountable.
Understand the brand, category and account strategy through exposure to shopper insights
Monitor the performance of projects taking into account budget and time constraint
Follow guide books for different types of distribution and marketing events
TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED :
MASTERS COMMERCE FUNDAMENTALS
Activates Business Drivers
Pursues turnover and profit optimization Important to
Stays up-to-date with market, consumers& competitors
Builds on categories Shopper insight & consumer insights
DEVELOPS CUSTOMER CENTRIC BUSINESS
Collects and connects comprehensive knowledge about the retailer / prescriber / Salon
Influences the retailer / prescriber / Salon
Builds retailers development plans
Forecasts business with accuracy
Drives Point of Sales field execution & tracking
Follows-up & controls
Masters brand selling scenarios
Manages BA / DA staffing & relationship
Manages intermediate agent relationships
Adapts brand distribution strategy
Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
Builds Selling stories for specific initiatives
Sets negotiation priorities
Conducts Win-Win negotiation
Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
Forecasts business with accuracy
Drives Point of Sales field execution & tracking
Follows-up & controls
Masters brand selling scenarios
Manages BA / DA staffing & relationship
EDUCATION & EXPERIENCE
3+ years experience in working with leading POS agency and outside vendors
Previous brand management experience is not required but desired.
Results-oriented, strong leadership skills, strong written and oral communication skills
B Com or ideally B Com : Retail Management Degree
Strong project management skills.
Strong creative and visual design skills
Ability to handle multiple projects and deadlines simultaneously
Attention to detail.
L'ORÉAL COMPETENCIES
Strategist
People Developer
Integrator
Entrepreneur