Social Media Strategist

Publicis Groupe

Cape Town, South Africa

6d ago

Company Description

Digitas Liquorice is a dynamic, forward-thinking and motivated employer not bound by red tape.

Our clients are some of the biggest brands in South Africa and abroad, and our work is known to be award-winning, pioneering and cutting edge.

Clients approach Liquorice when they need the best mix of technical expertise, solid creative and design to help them achieve business objectives in a competitive marketplace

Job Description

We are currently looking for an experienced Social Media Strategist to join our team.

As a Social Media Strategist you will be responsible for translating our clients’ business goals, and marketing objectives into comprehensive social media strategies.

You will be responsible for orchestrating how a brand shows up online across various Social channels to allow for a consistent brand experience whilst ensuring relevant activity on relevant channels.

If you are who we are looking for :

You have proven work experience as a Social Media Strategist or Social Media Manager or similar role.

You are able to analyse the consumer landscape and user-experience data, in order to apply behavioral insight into strategic thinking and effective recommendations.

You are able to dissect the problem and identify the opportunity - creating an effective social strategy from a client brief.

You have a deep understanding of how social platforms work and how brands can derive tangible value from them.

You are up to date with social media trends and platform changes, as well as innovations in technology and key consumer trends shaping the social media landscape.

You are a collaborative team player and influential decision maker.

You have the ability to be a thought leader both internally and externally.

You are content obsessed.

You are a good presenter and you have brilliant deck writing skills.

Experience required

5-10 years of experience as a Social Media Strategist or similar role.

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google suite and other social media best practices.

Practical knowledge of SEO and web traffic metrics.

Practical understanding of key measurement tools and experience in reporting on social media performance.

Experience with doing audience and buyer persona research.

Good understanding of social media KPIs.

Familiarity with digital development.

Outstanding multitasking skills.

Critical thinker and problem-solving skills.

Responsibilities

Developing Social Media strategies.

Define Social Media KPIs based on the understanding of the different channels and how media is bought across each.

Manage and oversee Social Media content.

Measure the success of social media campaigns in order to drive a test and learn culture.

Conducting research, interviews, brainstorming sessions and workshops.

Developing a clear understanding of a client’s existing social strategy through research.

Performing competitive analysis, audits and identifying opportunities in the landscape.

Generating strong actionable insights.

Familiar with social media marketing / listening tools.

Upskill yourself personally.

Work in a multidisciplinary team with copywriters and designers.

Collaborate with Creative, Client Service and Development teams.

Track and analyse results in order to provide effective solutions for content optimisation.

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