Social Media Strategist
Publicis Groupe
Cape Town, South Africa
6d ago

Company Description

Digitas Liquorice is a dynamic, forward-thinking and motivated employer not bound by red tape.

Our clients are some of the biggest brands in South Africa and abroad, and our work is known to be award-winning, pioneering and cutting edge.

Clients approach Liquorice when they need the best mix of technical expertise, solid creative and design to help them achieve business objectives in a competitive marketplace

Job Description

We are currently looking for an experienced Social Media Strategist to join our team.

As a Social Media Strategist you will be responsible for translating our clients’ business goals, and marketing objectives into comprehensive social media strategies.

You will be responsible for orchestrating how a brand shows up online across various Social channels to allow for a consistent brand experience whilst ensuring relevant activity on relevant channels.

If you are who we are looking for :

  • You have proven work experience as a Social Media Strategist or Social Media Manager or similar role.
  • You are able to analyse the consumer landscape and user-experience data, in order to apply behavioral insight into strategic thinking and effective recommendations.
  • You are able to dissect the problem and identify the opportunity - creating an effective social strategy from a client brief.
  • You have a deep understanding of how social platforms work and how brands can derive tangible value from them.
  • You are up to date with social media trends and platform changes, as well as innovations in technology and key consumer trends shaping the social media landscape.
  • You are a collaborative team player and influential decision maker.
  • You have the ability to be a thought leader both internally and externally.
  • You are content obsessed.
  • You are a good presenter and you have brilliant deck writing skills.
  • Experience required

  • 5-10 years of experience as a Social Media Strategist or similar role.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google suite and other social media best practices.
  • Practical knowledge of SEO and web traffic metrics.
  • Practical understanding of key measurement tools and experience in reporting on social media performance.
  • Experience with doing audience and buyer persona research.
  • Good understanding of social media KPIs.
  • Familiarity with digital development.
  • Outstanding multitasking skills.
  • Critical thinker and problem-solving skills.
  • Responsibilities

  • Developing Social Media strategies.
  • Define Social Media KPIs based on the understanding of the different channels and how media is bought across each.
  • Manage and oversee Social Media content.
  • Measure the success of social media campaigns in order to drive a test and learn culture.
  • Conducting research, interviews, brainstorming sessions and workshops.
  • Developing a clear understanding of a client’s existing social strategy through research.
  • Performing competitive analysis, audits and identifying opportunities in the landscape.
  • Generating strong actionable insights.
  • Familiar with social media marketing / listening tools.
  • Upskill yourself personally.
  • Work in a multidisciplinary team with copywriters and designers.
  • Collaborate with Creative, Client Service and Development teams.
  • Track and analyse results in order to provide effective solutions for content optimisation.
  • Job Location

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