Purpose Statement :
To craft the copy that appears throughout the interface of the Banks digital products (websites, mobile apps, etc) so that the client is guided through the interface in an intuitive manner.
Key Tasks & Accountabilities :
UX writing and best practice development (future fit) for client experience touch points
Act as the SME for UX writing in a department or function.
Work collaboratively and provide UX writing know how to help create the brand or product voice and make sure all digital product users can easily understand and use that voice.
Client experience of the Banks engagement touchpoints
Responsible for ensuring that clients experience of the Banks engagement touchpoints is memorable, user friendly and a seamless navigation interaction.
Contribute UX writing expertise and remain abreast of changes, innovation and developments to enable response to changing client needs.
Knowledge, Competencies, Skills and Experience :
National Diploma : Design / Journalism & Media
Any major / subject related to creative thought and application would be acceptable, e.g. design, copy writing, journalism, media.
While the qualifications stated are expected, experience is more important and so qualifications may be superseded by substantial and meaningful years spent in UX writing.
A relevant tertiary qualification : Journalism & Media
A tertiary education with a UX writing focus
UX Design qualification (CUA, NN / g UX certification, Design Thinking certification or similar)
Brand awareness and importance and the reputational risk attached to UX writing and design.
Of psychology and / or anthropology (with a focus on writing) as it pertains to CX / UX principles.
English grammar thats balanced by an even stronger grasp of how people actually talk / communicate in plain language
Writing for digital products for various form factors (web / app) both for short form and micro-copy
Writing micro-copy for UI features and components
Copywriting techniques and methodologies
Brainstorming methods and techniques
Current affairs, including industry and market awareness
Understanding of Agile Practices and working in the context of multiple feature teams.
Tools related to the industry (i.e. Invision)
Protocol development and execution for copy / content options through user surveys or interviews or A / B testing.
Understanding of Personas development and how this translates to copy and content
Understanding of South African vernacular languages to support communicating in plain language
The Banks products and services
The Banks history and internal structure
Adobe Creative Cloud, Sketch, Abstract
Experience : Minimum :
5+ years'' experience as a writer, specifically within UI / UX / products and teams.
At least 5 years of which in a digital space and 3+ years plus experience in User Experience / User Interface Design.
Developing content strategy for a range of digital touchpoints.
Of a wide / varied range of products.
Proven exposure to a variety of brands, brand work and / or retail accounts
Creating, applying and protecting company voice & tone style guide
Experience in at least 2 years experience working on multiple accounts / brands and disciplines in the financial sector
Strong writing background to support UX methodologies
Should you not receive a response from us within one week of your application, your application has unfortunately not been successful.