Digital Marketing Specialist (Email Marketing)
Initiate International
Cape Town
6d ago
source :

A leading marketing messaging and automation platform have an exciting job opportunity for a Digital Marketing Specialist (Email Marketing) to join their team in Cape Town.

You will be responsible for building, executing, and maintaining all elements within the email marketing strategy for the company, including managing segmentation and the flow of data.

Your key job responsibilities as the Digital Marketing Specialist (Email Marketing) in Cape Town will include : Build, code, and deploy responsive HTML emails Follow pixel perfect coding techniques from Photoshop and other creative documents Use HTML to build Drupal landing pages related to email campaigns Coordinate with the creative team and other business stakeholders to assist with the creation of effective and dynamic email content Support overall marketing strategy and execution and maintain an organized and up-to-date campaign calendar Create and manage a database of emails for lead generation and client communications.

This includes purging non-deliverable email addresses and opt-outs Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.

Determine whether creative assets for upcoming campaigns are complete and edit as necessary Through live-send or post-send analysis, determine the overall effectiveness of each campaign and provide the resulting data and recommendations to the Content Manager and Marketing Director Requirements for this Digital Marketing Specialist (Email Marketing) job in Cape Town : Experience in Marketing automation software Proficient in Transactional email software Experience with Salesforce or similar CRM software Graphic design abilities and experience with Adobe Creative Suite applications CSS (including Media Queries) and HTML experience Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign design Experience managing large and complex client databases

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