CRM Manager (Email & Marketing Automation)
Jellyfish
Johannesburg
3d ago

Jellyfish delivers digital marketing solutions across the world for a host of impressive brands from their offices in the US, Europe, and South Africa.

The agency’s award-winning combination of technology and talent help it to deliver paid media, UX, SEO, social media, analytics, optimization, creative and development solutions.

We are growing and looking for a CRM Campaign Manager to join our team in South Africa with a focus on design and delivery of CRM campaigns for our clients including delivery of our customer lifecycle planning products.

The ideal candidate has good working knowledge of HTML, CSS & mobile email design and enjoys staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalisation, database segmentation, APIs and email templates.

Responsibilities

  • Daily hands-on execution of CRM and marketing automation campaigns. This includes ownership of the setup, maintenance, and review of recurring and triggered campaigns, maintaining a current understanding of industry best practices and applying them to the execution of our campaigns.
  • Make recommendations and promote the use of innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalisation, database segmentation, APIs and email templates.
  • Collaborate with our creative team to design and create world class CRM campaigns.
  • Work with the analytics team to understand business and customer needs and site analytics required to measure campaign success.
  • Analyse campaign results and reporting campaign performance, summarising key insights, and offering recommendations.
  • Requirements

  • Experience in CRM with working knowledge of sophisticated marketing automation solutions (Salesforce Marketing Cloud, dotdigital, Braze)
  • Experience in Marketing Automation and CRM campaign strategies and best practices
  • Good working knowledge of HTML, CSS & mobile email design and an interest to be top of the class in this area
  • Ability to work in a fast-paced environment and work independently
  • A motivated self starter
  • Working knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics)
  • High level of attention to detail
  • Benefits

  • Private Health Insurance
  • Pension Plan
  • Paid Time Off
  • Work From Home
  • Training & Development
  • Performance Bonus
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