E-Commerce Manager
Helderberg Personnel cc
Cape Town, Western Cape, ZA
2d ago
source : Careers24

Duties :

  • Part of the marketing team and report directly to the Marketing Manager* Highly proficient in Woo Commerce, WordPress and Google Analytics* Strong technical knowledge of e-commerce system integrations, SEO an UX* Strong analytical and numerical skills, ability to summarise data and information clearly and efficiently* Strong experience using Excel for data analysis and reporting* Have the ability to focus on 6 different brands at the same time* Collaborate with the marketing manager to drive online sales* Implement and monitor a digital sales funnel and customer journey (path to purchase) for each brand* Grow converting website traffic* SEO / SEM* Drive the creation of landing pages and content* Optimise user experience whilst understanding the user journey* Website development and optimisation* Maximising online conversions and reducing cart abandonment* Mobile optimisation* Online merchandising* Campaign analysis* Ongoing website analysis* Report on our digital marketing overall performance* Competitor monitoring and analysis* Lead generation* Email campaigns & marketing automation* Driving positive customer reviews* Manage social media platforms with an agreed content plan* Manage FB and Instagram shop and explore new opportunities* Digital advertising campaigns* Identify the latest trends and technologies affecting our industry* Drive new and innovative growth online strategies* Manage and co-ordinate with external digital partners* Content creation and optimisation in line with the content strategy and SEO recommendations* Digital campaign budgeting and maximizing Agency partners performance and ROAS* Collaborate with internal and external teams* Manage online chat and admin team
  • Requirements :

  • Diploma in Digital Marketing or similar advantageous* A minimum of 3 years experience in an e-commerce function* Experience in an e-commerce setting essential
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