Web and Content Manager
Initiate International Johannesburg & Cape Town
Cape Town, Western Cape, ZA
5d ago
source : JobVine

Are you looking for an exciting job opportunity in a fast-paced, fun environment? Keep reading! A leading iGaming company have a great job opportunity for a Web & Content Manager to join their team in Cape Town.

You will be responsible for managing the brands site content management strategy and supporting the Head of Department in ensuring that it supports the overall marketing strategy for the brand / market.

If you are superb at content management, passionate about sport / gaming and have a real understanding of how to direct traffic in the gambling / gaming vertical / Product, this job could be perfect for you!Your key job responsibilities as the Web & Content Manager in Cape Town will include : - Support the Head of Department in creating and continuously developing a planned and real-time content strategy that supports the wider marketing strategy and product offering- Create weekly schedules and publish content aimed at increasing traffic & betting activity and ultimately maximising customer lifetime value across several channels including site / app, push messaging and email- Continuously improve the shop window by planning and delivering insightful, informative and reactive site content that drives traffic and supports business objectives- Work with the Head of Department to define and deliver content and real-time marketing activity- Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making- Work closely with CRM, Social Media and SEO to ensure all activity forms a holistic content strategy- Produce regular reports that outline performance against key KPIs

Requirements

for this Web & Content Manager job in Cape Town : - Degree educated, ideally within marketing, design, communications or journalism- Strong copywriting, proofing and editing.

Experience of demonstrating these skills in a similar content management role is essential- Experience in managing site content and producing content schedules is preferable- Able to demonstrate a genuine passion and in-depth knowledge of a variety of sports (for the African) and gaming / gambling products- Sound knowledge of betting and the gambling industry.

Experience of working in the industry is preferable- Experience of working with ESPs, CRM and CMS tools- Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required

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