Brand Manager Mr Price Sport
Mr. Price Group
Durban, KWAZULU-NATAL, South Africa
3d ago

Brand Manager Mr Price Sport

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  • To implement the marketing strategy in-line with the business strategy in order to deliver on key marketing imperatives and sales targets within Mr Price Sport.
  • To ensure the customer is brought to life for the Mr Price Sport support centre and stores in order for the business to stay aligned to the customer.
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  • Brand Marketing Communication :

  • Develop and implement Mr Price Sport communication strategy in-line with marketing plan and brand DNA including above the line (ATL) and below the line (BTL) marketing, public relations (PR), eventing and credit.
  • Develop and implement brand visual concepts, along with Head of Marketing, in-line with marketing plan and the customer journey including window and store seasonal campaigns, promotional campaigns, eCommerce, and brand initiatives
  • Align all digital and social media strategy to the business and marketing strategy.
  • New Store Launches :

  • Develop and implement new store opening plans in collaboration with Operations to ensure alignment to the store segment to deliver on store targets
  • Sponsorship

  • Develop and implement sponsorship and athlete strategies aligned to the business and brand strategy
  • Budgets :

  • Monitor marketing budget in-line with the marketing strategy
  • People Leadership

  • Lead and drive the marketing team to achieve marketing KPI's & strategy
  • Identify & drive training needs, coaching & development with a key focus on Talent management & succession planning, including effective performance feedback to achieve a high-performance team
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  • font-size : 20px;margin : 4px 2px;cursor : pointer;font-family : "Arial";font-weight : bold; .button3 background-color : #d71922;
  • 1. Education :

  • Degree in Marketing / Visual
  • 2. Experience :

  • 4 - 5 years’ experience in a similar role
  • At least 2 years mentoring and developing others
  • Experience in retail or FMCG
  • Sponsorship experience would be advantageous
  • 3. Knowledge / Skills :

  • Digital marketing
  • Styling
  • Core marketing principles
  • Budget Administration
  • Microsoft Suite
  • Merchant processes and Business acumen.
  • button border : none;color : white;padding : 10px 15px;text-align : center;text-decoration : none;display : inline-block;
  • font-size : 20px;margin : 4px 2px;cursor : pointer;font-family : "Arial";font-weight : bold; .button3 background-color : #d71922;
  • The People’s Value Champion Cash-Based Omni-Channel Fashion-Value Retailer The Mr Price Group retails in more than 1400 stores in sub-Saharan Africa and parts of Africa through our 7-trading divisions Mr Price, Mr Price Home, Mr Price Sport, Mr Price Money, MILADYS, sheet street and Power Fashion.

    Mr Price Group is an equal opportunity employer and is committed to Employment Equity.

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