Our client in the internet industry is looking for a Marketing Manager to join their team.
Duties and Responsibiblties :
Working closely with the MM, plan and implement social media ecosystem including owned sites and other online platforms.
Working together with the community managers, tech and sales escalation teams, put in place processes, goals and targets to ensure that sentiment, response and escalation times are met in line with targets.
Measure and manage teams to achieve these.
Continually review performance and complete weekly and monthly performance reviews, adapting tactics as required.
Proactively, identify social media trends / trending topics and use these to guide content creation and marketing plans.
Plan and implement monthly content-based campaigns via social media channels and use the Hootsuite tool to plan, approve and implement.
Working closely with the MM and BM : ACQ, implement planned social media marketing campaigns.
Ensure the companies social media pages are aligned to brand including visuals, copy and ensure these are updated.
Own Hootsuite and Brandwatch tools, their effectiveness and performance, working with agency to ensure they deliver. Manage licenses and access across the business.
Set up brand name notifications to ensure proactive management and responses to any brand mentions or reputation risks.
Work closely with the MM to address any brand reputation issues.
Monitor competitor activity.
Skills and Competencies
4 Years of Experience
Social media marketing qualification either as a diploma, advanced certificate or degree. An individual module as a part of a course is not enough.
4 years working in consumer brand social media marketing, content generation and leading community manager teams.
Must have worked on brands with large volumes of inbound messages, active content calendars and range of social media pages.
The ability to demonstrate effective improvement in poor scores will be a strong advantage.
Must demonstrate recent expertise using Hootsuite Enterprise and Brandwatch tools. Expert user, with the ability to set up notifications and creating reporting.
Must demonstrate experience crafting relevant responses, managing content plans and implementing social media campaigns.
Agency or corporate experience.
Will be required to demonstrate experience with an assessment as a part of the interview process.