SUMMARY : JOB DESCRIPTION :
JOB DESCRIPTION :
Our client based in Johannesburg North has a SEO, SEM & WEB Manager position available in their organization.
Main purpose of the job :
Responsible for developing, planning, implementing and managing company's overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy.
BCom undergraduate studies
SEO and / or Web marketing courses would be advantageous
5 years experience as an SEO / SEM Manager or similar role
Proven success in SEO
Expertise in A / B and other testing methods
In-depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Duties and Responsibilities :
Develop, plan and implement our SEO strategy.
Optimize organic search maximize ROI.
Regularly perform thorough keywords research.
Identify key SEO KPIs.
Monitor redirects, click rate, bounce rate, and other KPIs.
Prepare and present reports regularly.
Identify our buyer personas to better target identified audiences.
Identify problems and deficiency and implement solutions in a timely manner.
Suggest improvements in process and productivity optimization.
Collaborate with web developers and marketing team.
Stay up to date with the latest SEO and digital marketing latest trends and best practices.
Aligning and pivoting SEM campaigns in line with Search Engine algorithm changes.
SEM competitor analysis : Activity, spend, ROI.
SEM trends analysis and recommendations.
SEM case study development for internal skills development.
Kaizen reporting based on campaign analysis.
If you are not contacted within two weeks of applying, please consider your application unsuccessful.