Country (Brand) Manager
Johannesburg, GT, ZA
5d ago

Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

JOB TITLE Country Manager

REPORTING TO Panerai, Vacheron Constantin, Jaeger-LeCoultre & Piaget

LOCATION Johannesburg, ZA

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments.

Our Maison encompass several of the most prestigious names in the luxury industry including Cartier, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai and Montblanc.

Main Purpose

As first ambassador and business leader of the Africa scope, the Country Manager is responsible for the implementation of the market strategy to develop the turnover in line with the maison / brand strategies.

He / She reports to and works in synergy with the Headquarters and he / she liaises with Richemont shared service structure for the Region.

In line with maison / brand’s long term strategies, the Country Manager is responsible for sales, marketing mix, distribution, after sales service and brand development in South Africa and continental Africa (Actual distribution network is 7 POS and 1 External Boutique).

The incumbent will be responsible for proposing and implementing strategy, and ensures that wholesale, marketing, communication, operations and people management are at the level required to grow, sustain the brands presence and defend maison / brand interests.

Key Responsibilities :

Market strategy , turnover & sales

  • Is directly and fully responsible for the sale, CAPEX, DSO and other financial targets that might occur in Africa (and their monitoring with HQ guidance).
  • Realization of the budget of the zone
  • Balance control of clients’ accounts
  • Responsible for the creation of the sales plan and accountable for reaching its objectives
  • Hire, retain and develop high performance distribution network
  • Determine appropriate strategy on sales distribution, network, training, visual merchandising, local events and ensure that pricing policy are within brand commercial guidelines
  • Setting up and implementation of this strategy.
  • Assure the performance (qualitative and quantitative objectives)
  • manage the opening and closing of client accounts and outstanding credits, in coordination with Richemont locals.
  • administer price, margin and discount policies
  • maintain close control over distribution network to ensure that the brands are well represented and promoted
  • develop close relationship with the key players within the trade.
  • Monitor and take action on competitive activity, merchandising and training
  • Marketing & Communication Strategy

  • Proposes an effective marketing and communication strategy to implement locally aligned with HQ guidelines and strategies
  • Follows up on the dedicated budget (reporting and ROI evaluations on the actions done)
  • Proposes, defines and implements various events to represent the Brand with local players (press, dealers, business networks) in order to increase the Brand awareness in the Region.
  • In conjunction with Brand headquarters, develop trade, consumer marketing strategies, budget and action plans.
  • In line with the Brand PR strategy, participate in development of PR related programs and activities.
  • Ensure the role of Brand ambassador on the markets and toward press, clients and VIP in order to further develop the image of the Maison.
  • Communication policy :
  • Definition of briefs (media plan, promotion, local PR), supervise realization and operational implementation
  • handle business contacts with the different external (and / or internal) agencies : advertising, PR etc.
  • take responsibility for and ensure efficient administration of the communication policy, in total respect of image constraints.
  • Finance

  • Plan annual budget and forecast according to Brand and Richemont Group Guidelines
  • Prepare budget, updates as needed and keep Brand and Region appraised of sales in the Region and significant market trends
  • Overall marketing / communication / PR budget supervision
  • Accountable for local brand P&L
  • Operations

  • Ensure the supply chain from ordering to shipping in coordination with HQ, regional office and local Richemont shared services
  • Stocks and supplies :
  • be responsible for stock levels and the realization of annual stock rotation objectives established by the brand
  • administer stock supplies for his / her territory and supervise monthly purchase orders of watches (end product).
  • Monitor and coordinate the follow-up of International After sales services in Switzerland
  • Management

  • Management the team under his responsibility (Sales & Admin Assistant); define annual objectives.
  • Propose future recruitment and allocation of resources to make sure adequate resources are in place to serve the market
  • Assure follow-up and running of day to day business activities
  • Profile Requirements

  • 5+ years’ experience in a management position in a Business Unit especially within the luxury environment.
  • Understanding and experience in the Africa region is a plus
  • Proven track record on developing business and sales
  • Ambitious personality with strong negotiation and leadership skills
  • Interpersonal effectiveness, flexible and adaptable, ability to deal with ambiguity
  • People oriented
  • Strong Communication and negotiations skills
  • Analytical skills and strategic thinking
  • Customer oriented and Results focused
  • Strong entrepreneurial skills
  • Curiosity, proactivity, sense of excellence Hands-on spirit
  • Demonstrates ability to achieve high standards of performance
  • Well-developed communication skills, passion and creativity
  • Excellent communication
  • Bilingual (English and French preferred)
  • Travels up to 30%
  • Education

  • Bachelor’s Degree (Brand / Marketing / Sales Honours degree)
  • Master’s degree (preferred)
  • Management leadership course / s
  • Personal skills

  • Excellent team & people management skills
  • Strong analytical and decision making skills
  • Ability to work well under pressure
  • Ability to put across his / her views in a respectful and professional manner
  • Work well in group problem-solving situations
  • Exhibit objectivity and openness to other views
  • Understand the business implications of decisions
  • Display orientation to profitability
  • Ability to support organizational goals and values
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