This role of the Head of Content requires the skills of an experienced content manager with solid agency and digital content experience, but also someone who has a has good experience in the publishing / media industry.
It revolves around oversight of the activities of the content department, topic generation, as well as working with closely with the content team in the creation of excellent day to day experiences for the consumers and other audiences through the content.
Qualifications / Experience :
A working experience of the equivalent is also acceptable.
He / she will also have had experience in the management of a team, leading that team to successful accomplishment of its goals.
The Head of Content must be an individual who has additionally had vast experience and success driving and managing social media strategies for a business in a highly competitive environment.
In his leadership capacity, the effectiveness of his department will be to the extent that there is clear communication and conveyance of important information from the top down.
The Head of Content will also have a strong ability to engage and persuade varying audiences even on technical subjects.
Also, the Head of Content needs to demonstrate an ability to clearly present complex business strategies concisely and persuasively to executives such as the Director of Communications and key stakeholders.
The Head of Content will have the capacity to manage internal and external meetings, have a strong understanding of management and communications competencies, and demonstrate an ability to drive a business’s culture through a department and have personnel work towards a unified vision.
The Head of Content will additionally be highly knowledgeable on the best social media practices will have vast knowledge in the workings and navigation of key social media platforms as well as the competitive and regulatory landscapes of each of those platforms.
The Head of Content will have the ability to calculate ROI on every bit of content produced by the business. He will also possess the ability to interpret website, blog, and social media data in gauging success of the business’s content and campaigns, and communicating meaningful results to communications executives.
He will have an ability to transform raw information and data into intelligence, and that intelligence into action.