Senior Digital and SEO Marketing Specialist - Midstream
confidencial
Centurion, Gauteng, Sudáfrica
3d ago
source : jobomas

Vacancy Details Employer : WeBuyCars We are looking for a Senior Digital and SEO Marketing Specialist to join our Marketing team!Duties and ResponsibilitiesThe role is multifaceted, and responsibilities include : Google Ads Management : Presenting and building campaign strategies to meet business objectives and lead targetsr>

Projecting performance and recommending budgets required to meet targetsCampaign creation, optimization and budget management on Google Search, Display, YouTube, Discovery AdsCreating and managing custom audiences based on dynamic business objectivesLiaising with Google LCS team and participate in and report back on the performance of beta features being testedCompetitor MonitoringStaying up to date with the latest features and trends on the platform and regular A / B testing of various performance-based strategiesBrand Lift surveys and analysis to measure the success of YouTube campaigns Organic Social Media Management : Facebook NB, Instagram, Twitter and YouTube managementOrganic social media content strategy creation to meet business objectivesExperience working with creatives and creative briefing skills essentialPresenting social media content plansBasic design & video editing skillsScheduling and reporting on engagement of organic social media postsYou be required to assist with social community management as / when needed - Experience working in Brandseye or similar tools advantageous Paid Social Media Campaigns : Facebook Blueprint Certification essentialPresenting and building campaign strategies to meet business objectives and lead targetsr>

Campaign creation, optimization and budget managementExperience with Facebook Dynamic Ads essentialLiaising / building relationships with partners ie Facebook account managersCompetitor MonitoringStaying up to date with the latest features and trends on the platform and regular A / B testing of various performance-based strategiesCreating and managing custom audiences based on dynamic business objectivesBrand Lift surveys and analysis Measurement and Reporting : One of the most important responsibilities of this role is to comprehensively measure and report on campaign performance, preparing monthly reports for key stakeholders, as well as assisting with quarterly board reportsr>

Advanced skills and experience in Google Analytics and Google Tag Manager absolutely essentialxperience with Google Analytics preferredr>

Facebook Pixel tracking and management thereofIt is important that the candidate is familiar with recent tracking changes on both Facebook and Google platforms, understands the impact thereof, and is able to implement the necessary changes as required in order to meet platform policies and minimize the impact on campaign performancer>

Google Data Studio reportingExperience working with data analysts in order to identify and track key performance metricsAdvanced Microsoft Excel and Powerpoint skills requiredExperience tracking, measuring and reporting on offline conversions essentialComfortable presenting reports to Exco as / when requiredExperience working with Tableau advantageousReporting on performance of creative assets on both social media, Google and YouTube and using insights from previous campaigns to optimize the strategy of upcoming campaigns Other responsibilities include : Website content management - loading and managing articles, videos, and other content on the website using our custom Content Management Systemr>

SEO - working with SEO consultant on tracking the performance on organic search and liaising with the development team in order to implement SEO best practice and recommendations, and measuring the effectiveness thereofWebsite recommendations based on Google and UX best practicesA solid understanding of UX best practices advantageous Digital Marketing Transformation : WeBuyCars has been on a Digital Marketing Transformation journey in partnership with Boston Consulting Group BCG and Google for the past two years and has a framework / roadmap in place in order to grow the company to the last level of digital maturityhe ideal candidate would have a thorough understanding of the DMT framework and be able to identify opportunities for WeBuyCars to grow in the digital space, work with and educate other departments in order to facilitate growth, and have demonstrated experience in communicating with key business decision makersr>

Qualifications & Experience : Degree in Marketing or Communications ManagementMinimum 5 Years- Experience in Google Ads and Social Media ManagementGoogle Ads Certifications Search, Display, Video, Measurement and Mobile EssentialFacebook Blueprint Certification essentialExperience working with large brandsAgency Experience advantageousDemonstrated understanding and implementation of BCG / Google Digital Marketing Transformation frameworkExperience with Google Analytics advantageousAdvanced measurement and reporting skills essentialPackage IncludesMarket Related Salary15 Days Annual LeaveMomentum FundsAtWork Provident Fund

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