Head of Strategy

Ad Talent Africa

Johannesburg, South Africa, Gauteng, ZA

4d ago

Head of Strategy - BEE only

A leading TTL agency in the North is looking for a talented, inspired Head of Strategy, who is an unexpected platform builder who sets the ground for better work.

The successful candidate should have a strong understanding of the South African market; have their finger on the pulse in terms of consumer trends and the dynamic South African landscape.

They should have extensive strategy experience at an advertising agency with both ATL and digital strategy experience. The candidate must be collaborative, be able to pull together specialists across communication disciplines to create integrated solutions to client challenges.

Candidates must be talented, inspired, be unexpected platform builders who set the ground for better work.

Trophies / Awards (APEX) will be beneficial

Roles and Responsibilities :

Developing strategies that serve as a benchmark to other strategists in the agency

Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams

Managing and developing strategies for new business pitches

Maintain senior management contact with all clients

Maintain a sound relationship with all departments within the agency

Being the conduit of the latest planning information

Proactively suggest new means of developing and understanding the brand

Analysing existing data in areas such as demographics, socio-economics and the market for the client's product

Commissioning research as required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnaires

Monitoring cultural and social trends, and their impact on consumers' attitudes, behaviour and perceptions

Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy

Presenting eventual conclusions and ideas to clients and other staff to sell your idea

Retail, FMCG and Financial services experience advantageous.

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